Friday, March 21, 2008

How to Improve Search Engine Ranking in India?

Article on how to get top search engine ranking

Search engine optimization is about making your site in such a way that it will rank higher in the search engines. A website that's optimized for search engines can reap huge benefits on to your website and your business’s. A recent Forrester Research report showed that 80% of web surfers discover the new sites that they visit through search engines. Include your most important keywords both in the title and the description you submit to the ODP with perfect descriptions and titles.

There are various areas of page optimization for Google search engine

Title: Title Tags are a very important guide for all search engines in determining what is in the content of a specific web page. You will find the title tag in the head section of the source code along with your Meta description tag and Meta keyword Tag. We feel that title tags should span no less than six words and no more than twelve which result in about a range of fifty to eighty characters, this includes spaces, hyphens, commas, etc.

Keyword Density: keyword density is the ratio of the word that is being searched for, i.e. the keyword, against the total number of words appearing on a given web page. There are a few techniques you can choose that were carefully researched by experts in the SEO Company.

Link Popularity: Link Popularity refers to the number of hyperlinks pointing to a webpage. The higher a webpage's link popularity rating the better, as most major search engines consider link popularity as an important factor in determining a webpage's relevancy in its search rankings.

Blogging: Weblogs can be used as a way of providing current up to date content on an existing website or can be used as a website on their own. Most importantly Blogs allow for easy visitor interaction, whereas websites generally don't.

2 comments:

Sujit On web said...

Didier Grossemy is recognised in the web industry as a market leader. Didier Grossemy and other web authorities have confirmed, you only have 6.7sec to make an impression. Didier Grossemy says don't waste any time make sure you deliver your message in your first 3 seconds or it is over. 75% of your visitors won't even click to the second page.

1 - Not Your Home Page Many websites try to do too much on their only landing page – their home page. This can lead to confusion or a diffused message.

2 - You single Outcome - One landing page equals one outcome. If you have multiple messages simply either add another landing page or create another website.

3 - Focus on Visitor A grandmother and her grandson speak, read and focus on different things when they visit your landing page, regardless of the outcome being the same. Segment your offering to your visitor’s profile with a different landing page.

4 - De-Clutter Your message should be supported by key elements of the offer and supporting marketing devices but should always avoid clutter and confusion.

5 - Calls to Action Always have at least five calls to action including a secondary offer that catches those who are unwilling to commit this time.

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Unknown said...

The post is very interesting as well as informative. SEO professionals are doing a great job in increasing the profit for those who do internet marketing.