10 Steps To Top 10 Rankings In Google (Improve Search Engine Rankings)

Most webmasters go totally “gaga” for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver
the largest amount of traffic.

Even those webmasters who are fortunate enough to get No. 1 rankings for their keywords in all the three major search engines will tell you Google is
the one that will deliver the majority of their traffic. Hands down.

More importantly, those same webmasters will also inform you, getting top 10 rankings in Google often means your site will prove profitable. Mainly because obtaining targeted traffic is usually your first
obstacle in creating a viable online business. In other words, if you get top ten listings in Google for good search able keywords, it is almost impossible
not to earn money.

How To Proceed?

First, you must know the rudimentary basics of how keywords work. Keywords and keyword phrases are the exact words someone types into a search engine to find
what they’re looking for online. If you have a site on “dog training” then your goal is to get a top 10 ranking or the keywords “dog training”.

Now if no one searches for “dog training” it would be a useless keyword, you would get no traffic no matter how perfectly your site is optimized for that keyword.

How Do You Know If A Keyword Is Good?

To find out, you have to do some keyword research on your particular keywords. Many professional online marketers use keyword research software like Brad
Callen’s Keyword Elite. However, you can also use the keyword suggestion tools supplied by Google Adwords or Overture. Try here:

http://www.digitalpoint.com/tools/suggestion/

Now if you check “dog training”, you will find it receives around 4,469 searches each day. That’s a lot of traffic but you must realize that it may be
too good, or rather too competitive for your purposes, especially if have a new site.

Biggest Mistake When Choosing Keywords

The most common mistake most novice webmasters make is targeting keywords which are too competitive. You simply will not be able to compete or place for extremely competitive keywords. Well established sites and businesses with very deep pockets have the resources to completely dominate those keywords.

While it is not entirely futile nor a waste of time to concentrate your efforts on highly competitive keywords, you will have better success if you target low to medium competitive keywords such as “dog obedience training” with 285 searches per day.

Long Tail Keyword Marketing

Besides online marketers have discovered that longer keyword phrases are usually the most lucrative. These phrases deliver traffic which is better targeted and more likely to convert into a sale. “Dog hunting training” which gets around 100 searches a day will be more targeted than the general term “dog training” and if you have a site devoted to training hunting dogs then this keyword phrase may convert better for you.

Always keep this “Long Tail” keyword strategy in the back of your mind as you implement the following steps to achieve your own Top 10 Rankings in Google.

1. Make A Master Keyword List

Your first step is to make a master list of the keywords you wish to target. Obviously these should be closely
related to the theme of your site. As you can see from the example above, it is best to choose low to medium
competitive keywords. Check the keyword competition by seeing how many sites are listed in Google for that keyword. Webmasters also check the Google PageRank of the sites that hold the top 10 positions. If all those sites are PR6 and above it may be hard to get ranked high for your keywords.

2. Use Related Keywords

Once you have your master list of keywords, find long tail related keywords to target. Again, check out the competition and daily searches made for each chosen keyword.

3. Use Quality Content For Your Keywords

Creating quality content should always be your main goal. Write for actual visitors who will see and read your content. First and foremost you must have good useful content that your visitors will use themselves and recommend to their friends or colleagues. Tie this quality content in with your chosen keywords. Use one keyword phrase per page.

4. Keyword In Domain Name, Title and URLs

Having your keyword in your domain name will score big points from search engines. Plus, each page of content should contain your keywords in the title & meta tags for that page. Most experts also suggest you have your keyword in the URL and use hyphens to separate your keywords. Although the author has gotten good results by using an underscore and htm in URLs.
Example: www.yoursite.com/your_keyword.htm

5. Do On Page Optimization

Keyword ratio is a much discussed topic by SEO experts and many suggest you should have your keyword in the H1 or headline title of your page. Sprinkle your keyword and variations of it throughout your page. Don’t over do it but make sure the robot/spiders will clearly discover what your page is about. Many webmasters make sure they include their main keyword in the first and last 25 words on their pages.

6. Use Traffic Modules

One technique that works extremely well in Google is clustering a closely related topic or subject into a distinct separate section on your site. For example, if you have a marketing site, you could create a whole section on article marketing where you would have 50 to 100 keyworded pages all relating to your subject. Writing articles, formatting articles, submitting articles, article software… place a keyword linked menu on each page to connect all your pages together.

Keep in mind, your main objective is to supply quality information to your visitors. One reason Google may favor this type of structure is because they want quality content returned in their SERPs.

7. Do Article Marketing

Article marketing is writing short informative articles on keyword topics related to your sites. You then submit these helpful keyworded articles to ezine directories on the web, when your articles are picked up by related sites you receive quality One-Way links. The higher the quality of your article, the more links you will receive.

Another ranking tactic to use, if you’re just starting out your site will probably have a low PR rank and you will find it hard to rank for even modest keywords. That’s why it’s useful to take advantage of the higher PageRank of the major ezine directories. Your keyworded articles on these high PR sites will get picked up by Google and displayed in the top 10 rankings. Now the displayed URL will be the article directory site but the links in the resource box will be pointing back to your site. Over time this article marketing technique will raise your own site’s rankings for those keywords. Simple but effective.

8. Anchor Text And One Way Links

Off page optimization is important in obtaining high rankings in Google. Getting quality One-Way links is very important. Anchor Text simply refers to “the underlined clicked on words” in your links. Most webmasters include their keywords in their anchor text as this tells the search engines exactly what the links are about.

9. Tags, Blogging And Web 2.0

Take advantage of Web 2.0 by using blogs, RSS feeds and the social bookmarking sites like Reddit and Digg. Try AddThis.com for a simple social bookmarking system. At the very least your site should have a blog and RSS feed attached to it as this is an effective way of boosting your keyword rankings.

Tags have become very important for getting higher rankings. Keep in mind, in free blogging software such as WordPress, categories will automatically be seen as tags. Blogger, which is owned by Google, now has a form where you put your keywords (tags) for each post you make.

10. PPC vs Organic Search

Of course, one of the fastest ways to get your links displayed on Google is to pay for them by using Google Adwords. Your ad and links will sit side by side with the organic link results. In Pay Per Click advertising you bid or pay so much per click for your keywords and you only pay when someone clicks your links. But smart marketers also know since you’re getting millions of impressions advertising your products, acquiring name recognition and branding through PPC advertising can be a major side-benefit.

However, most webmasters would say that organic links (SERPS) will return better traffic than paid links or advertising. In most cases, this may be true because Google’s organic rankings are becoming more respected and more trusted by users. They simply carry more weight with surfers.

This makes it even more beneficial to obtain top 10 rankings for your keywords in Google. Depending on the competitiveness of your chosen keywords reaching the first page listing or even the favored number one spot is well within any webmaster’s reach. Just go for it. The rewards are well worth your efforts.

Best Seo Tips For Web Designers

Following tips will help a web designer to build a web site search engine friendly, rest of the web promotion part will be taken cared by an seo experts

(1)Optimize images to increase loading speed.

(2)Design a content based layout.

(3)Create static navigation links both header and footer.

(4)Add content to web pages inside p tag avoid br tag.

(5)Minimize table especially nested tables.

(6)Replace div for tables.

(7)Avoid Java script.

(8)Use H Tags like h1…h6 for placing Keywords example like service name and products.

(9)Create file name related to web page example web-design-uk.html and avoid keeping page name as web1.html, web2.html etc.

(10)Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> Web design.

(11)Add alt tags related to images.

(12)Avoid creating under construction or coming soon page.

(13)Avoid using frames.

(14)Validate web page for W3c to avoid html code error.

(15)Add sitemap for website.

Best Website Promotion - Tips on How to Better Promote a Site

With the overwhelming number of web sites that are competing with one another in getting enough traffic, thinking about how you can effectively promote your site is becoming a stressful idea. The competition to sell a product is very tough, but the idea of how to effectively promote becomes even tougher. To resolve this dilemma, I have included on this some useful tips that you may want to employ in promoting your website.

• Seek help with other sites by submitting your site to directories and search engines. Search engines are your primary aids to make your own site become visible to net users. It is these search engines that allows for your site to be prioritized in the search results. Therefore, you have to ensure that your site gets to the search engine if you want to have visibility on the net.

• Make sure that your website is offering good, relevant, and exceptionally unique contents. We all know that net users are after at getting relevant information when they surf the net. If your site is able to provide all the information needed by a net user, he will most likely be bookmarking your site for future need.

• You can also publish and submit article materials to potential publishing sites. Just make sure that when you submit the article to these publishers, you are immediately incorporating your site address on any part of the article. This will most likely be your ticket to getting possible traffic from prospective clients.

How To Improve Link Popularity And Get A Traffic Boost Rapidly

Improve link popularity of your website with some of the tips many successful webmasters are employing today to rank high in the search engines. Ever since the evolution of search engines to focus more on content and link popularity, two key components of good SEO practices, webmasters who are not paying attention to produce good and unique content and improve link popularity are lagging behind those who are.

Here are some helpful SEO tips to help you improve link popularity of your website quickly.

1. Provide Good Informational Content On Your Website To Improve Link Popularity

No one wants to link to a website with lousy content. Pack your website with unique and interesting reads so that a potential link partner would not hesitate to link to you. Another advantage of doing so is to establish your website as an authority or at the bare minimum a good source of information. Webmasters understand the value of linking to similar-themed websites that offers relevant useful content to their readers.

2. Submit Articles

Article submission should be part of your SEO strategy to improve link popularity. There are tons of benefits in submitting articles to article directories. Most of the article directories have high Google Page Rank (PR), and when your article is listed in these directories, your website gets a boost due to the transference of PR since your website link is found in the author resource box. An article indexed in the search engine is an extra link to you. Just envisage having many article directories displaying your articles and of course web links, which would mean many one-way backlinks with the exact anchor text containing your targeted keywords. It is difficult not to improve link popularity. And the best part is article submission is free.

3. Submit URL to Web Directories

Web directories are great places to submit your URLs to. Consider them as huge online directories. There are free or paid web directories. Free directories normally expect a reciprocal link to them as a way to compensate them for their services. Paid web directories normally either charges a flat one-time fee or monthly or even yearly fees. The benefit of listing your website here is you get to post your website under any specific category you want. This is important as search engines pay attention to the relevancy and quality of the link neighborhood. A good directory with high PR and proper categorization would significantly improve link popularity.

4. Link Exchanges

Webmasters in the infancy stage of the internet have gotten used to email fellow webmasters to trade links. Many still do so today because of the value in it. Nowadays, there are many free link exchange services with a paid option that facilitate the process between webmasters. Their membership interface can be pretty simple to use. Very often, in the paid version of these link services, the process of obtaining links for your website is automated, making it hands-free for webmasters. Simultaneously, they do not require you to trade links with other websites. So it can be an efficient way to improve link popularity. The only catch is these services run on a monthly subscription payment model for a limited number of websites, perhaps one or two so it can be a financial burden to webmasters who own many websites.

These are the most common techniques webmasters employ to improve link popularity. Visit my blog to get a free ebook on effective SEO strategies, and how you can improve link popularity with some of the best and most affordable automated software.

Don’t Nest Your Pages Too Deeply

When Google crawls your site, it typically starts at the home page and then follows each link on the page to all your other pages. Google finds your home page in turn from following a link on another website that points to your site.

Google seems to attach more importance to files that are closer to the root folder on your server - the folder on your Web server where the home page file is located.
Some web designers however may create multiple folders and subfolders on the server for ease in maintaining lots of files.

Google may not value pages located in subfolders as strongly as files located in the root folder. In general, Google doesn’t like to index pages that are more than about three folder levels deep. Ideally, all pages should live in the same folder as your home page or at most be one level deep.