Friday, January 18, 2008

Content Rich Designing

We have all heard the term content-rich, but what does content rich really mean?

Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.

How to Design Your Website Content Rich

When designing a content rich website, do not be afraid to think outside of the box. Unique ideas will generally garner more attention than the mundane and more common content concepts. Over the years the unique content that has garnered the most attention, the Subservient Chicken and JibJab, may not be appropriate for a business website, there are still lots of “out of the box” things that you can do.

Here are some ideas on how you can build content for your website that will attract website visitors.

Calendar of Events

If you website appeals to a specific audience manage and maintain a calendar of events the events should relate to a specific region or topic.

Ex. Hawaii Local Events - http://calendar.gohawaii.com/ (regional) or ex. Librarian Events - http://www.infotoday.com/calendar.shtml (topic specific events)

Sponsorships and Contests

Conducting a contest is a great way to generate interest and incoming links, everyone wants to win and in order to garner votes many competitors will tell their audience about contests and voting options.

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