Wednesday, October 31, 2007

General Keyword Strategy

When you have your list of best and most important keyword phrases, here is the general strategy of how to use them on your web pages. Exactly how to optimize your use of keywords on your web pages is the subject of the next section.

The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases.

Each page should include your Primary Keyword Phrase. Your home page should also contain your best Secondary Keyword Phrase. Each product, service, or content page should also contain the best specific variation to your Primary Keyword Phrase.

Because your home page is generally the one that gets the highest ranking, and is linked to most from other sites, you need to p lace special emphasis on the use of your Primary Keyword Phrase there. Your home page will then link to other pages on your site that contain (and are optimized for) your other, more specific, keyword phrases.

Sunday, October 28, 2007

Specialized Keyword Phrases Convert Better

The more specialized or targeted your keyword phrase is, the more targeted your audience, the more qualified the potential traffic, and hence the greater the potential sales conversion rate will be on your site. Do not discount keywords just because KeywordDiscovery or WordTracker shows a low traffic value - singly they may not bring much traffic but collectively they can. A large percentage of search is very targeted and specific using multiple words – this is the vaunted Long Tail.

Don’t try to rank highly on one-word and even competitive 2-word phrases - instead try 3, 4 and 5-word phrases. These are MUCH easier to rank well for because the majority of your competitors are all chasing the same generic words and aren't thinking about digging deeper. One easy way to get more specific is to put a geographic modifier in the keyword phrase (if applicable to you). If you are a veterinarian in Seattle for example, stop trying to optimize for the competitive Veterinary clinics phrase and instead try for Seattle veterinary clinics since your business is confined to that geographical area anyway.

Put another way, focus on depth, not breadth on your site.

What are your Secondary Keyword Phrases?

After using Keyword Discovery or WordTracker, you should have a list of phrases that do not have as high of a search (traffic) number as your Primary Keyword Phrase but are nonetheless also relevant. These are your Secondary Keyword Phrases that,
while also highly relevant to your website or business, are not searched on as
frequently as your Primary Keyword Phrase.

Using the example above, here are some Secondary Keyword Phrases for House
plans :

Secondary Keyword Phrases: Home plans
home designs
Houseplans

Secondary Keyword Phrases should also be used on your site, just not as frequently
as your Primary Keyword Phrase.

Saturday, October 27, 2007

What is your Primary Keyword Phrase?

After using Keyword Discovery or Word Tracker, you should have a great list of keyword phrases. Ideally, you have a single keyword phrase that sticks out from the rest that best represents the category of service, product, or information your website provides. This is your Primary Keyword Phrase and is the one phrase that will be included on all your web pages, particularly on your home page.

In general, this will be your most generic and most competitive phrase, thus it will also be the most difficult to rank well for.

Future of SEO

Search Engine Optimization has great scope & future. All SEO Companies have a dedicated team of experienced Search engine optimization experts, Linking Experts, SEO content Writers, Designers and Search Engine friendly web developers that help you to gain maximum out of your interactive internet marketing campaign. Each search engine optimization experts has huge experience in the SEO industry, and well operational to switch any kind of interactive marketing projects.

Monday, October 22, 2007

Domain Name Length : Does it Effect SEO?

As long as the words have some marketing value to the selected keywords, it doesn't matter at all in fact, sometimes it will helps with being more relevant with the description, tags, and content.

Deep links : Hurdles For Homepages

Every page has its unique Identity, If you keep on building links for the homepage, you can see that in ranks, but if nothing is done for the inner pages they might not appear..

No effect as such on the homepage, but the Individual PR and SERPS of the inner pages would be no where to be seen on google.

Advice :
Do linkbuilding for all the pages... to have a world wide growth of your site.

Thursday, October 18, 2007

5 Decisive Factors To Get Your Site Crawled

1. Make sure that your robots.txt allows spiders to crawl your site.
First of all, the search engines’ spiders will not be able to crawl your site if you do not allow them to do so. You may allow them (and I mean every single search engine!) to crawl your site by replacing everything in your robots.txt file with the one below.

User-agent:
Disallow:

2. Submit a sitemap.
A sitemap is an overview document which shows how the pages of a site are linked together. Sitemaps can help the surfers of the site to find what they’re looking for. It can also help the search engines to index EVERY page that is in the sitemap, so if you submit your sitemap to the search engines, you’re helping the spiders crawl your site!

If you do not know how to create a sitemap by yourself, use a sitemap generator like this one. When you’re ready to submit your sitemap, start by submitting it to Google. :)

3. Build content frequently.
When you build content, the search engines will index it as soon as the can. If you publish pages frequently, the spiders will notice it and they will crawl your site more often! Build and publish your content as often as you can and you will see that the SEs will be visiting your site to update their indices.

4. Build backlinks!
As you may know, the spiders crawl every page that they “discover”. Let’s say they’re currently crawling a site, and it has a link to yours. They will crawl all the pages that the site links to, so they will also be able to crawl yours! If you have a lot of backlinks, the spiders will be able to know about your site in no time.

5. Be certain that your site is properly “organized”.
If you have lots of pages but your main page doesn’t link to them, chances are that the search engine crawlers will not be able to index them. Make sure that you link to each and every page that you have published so that the crawlers (or spiders) may be able to find them. Also keep in mind that broken links are definitely no-nos, so you should always double-check your links for misspellings and all those stuff that can make your links broken.

source

Crucial Ways Of Making Links

This post is a quick glance at the summary of some crucial factors to get quick links:

1.
Register with search directories. The Open Directory Project, and specialty
directories, are not only important in their own part, but often
also provide links that other search engines.

2.
Use link-building software and services. Try making use of link-exchange program
or service to speed up the linking process.

Wednesday, October 17, 2007

Best Way Of Indexing Images

1.
For an Optimal image one should prefer a smaller size file which shall take less time for loading, I would recommend .Gif and .Jpg file extensions.

2.
Avoid .png format.

3.
For an indexable image one should use both the Title & the Alt attribute...

Tuesday, October 16, 2007

Significance. Of Domain Name

Keywords in the domain name are benificial, however, they are not so crucial. It gives a boost to your ranking, but you still need onpage and offpage seo optimization.

The Importance of Google !!

So why a special guide just on Google? Aren’t there hundreds of search engines out there that need to be worried about? There are many other search engines, but Google is the most prominent, most used, and most important of them all.

Google also currently provides search results to other partner search engines and directories. This means a number 1 ranking on Google will most likely land you a number 1 ranking on these partner sites as well! I say likely because the partner sites tend to blend their results a little bit so the rankings across the partners may not be exact.

Specifically, a number 1 ranking on Google for a specific search term also means a number 1 ranking on AOL, Netscape, Earthlink, CompuServe, Lycos, iWon.com, Go.com and AT&T Worldnet!

With its partners included , Google alone is responsible for powering over 70% of all search engine traffic to websites.

Clearly, Google is where you need to focus your website promotion efforts first. After you have applied the techniques discussed, have monitored your results, and then refined your efforts over time, you should start seeing dramatic results. The two other major search engines of importance – Yahoo and MSN Search, look for the same things as Google in terms of ranking sites. So if you get it right for Google, you have also gotten it right in general for the other search engines!

Monday, October 15, 2007

How Google Works ??

Google, like other search engines, uses automated software to read, analyze,compare, and rank your web pages. So you need to know what elements and factors Google cares about, and how important these factors are in relation to each other.

This is an important concept: Google uses automated software that looks at code and text, not human beings. This means the visual elements of your website that may matter to you – like layout, color, animation, Flash, and other graphics, are ignored by Google. The Google search engine is like a blind person reading a book in Braille – anything that is graphical, spatial, or visual in nature is simply not seen.

What Is a Ranking?

A ranking on a search engine is a web page’s listing and relative placement on a results page (known as a SERP) for a certain search query. As an example, if you type house plans into the search box at Google, you will get those listings displayed (10 listings per page by default) that Google deems most relevant to the search phrase house plans, sorted in order of relative importance.

The most relevant and most important web pages are listed in descending order.For Google, page relevancy is dependent on how well a web page matches a specific word search. Page importance on the other hand is dependent on the quality and quantity of links that point to your web page from other websites. The concept of link quality is important and will be discussed in a later chapter.

If your site does not appear in the top 20 for your most important keywords (search terms), you might as well forget getting much traffic from Google or from any other search engine. Because many people never go past the first page for a search result, you really need to be in the top 10.

Thursday, October 11, 2007

Back Bone Of Seo

Rank, ranking: a website’s actual position in the free (unpaid) section of a search engine results page for a search term. It is meaningless to speak of website rank without specifying what search word or phrase you are ranked for. When someone says to you my website is number 1 on Google , you need to ask ok, but for which search term?

PageRank: Google’s patented system for specifying a web page’s importance, PageRank (PR) is a single, albeit important, factor that influences ranking. Many people confuse a page’s rank (what position they are on a search results page) with a page’s PageRank (PR) value. They are totally separate.

Keywords: Keywords for those words and phrases that define what a web page is all about. When someone enters a search term or phrase into Google, Google tries to find those web pages that match the search phrase best. Some people confuse keywords with the META keywords tag. They are not the same thing.

Page title: The title of a web page is the text contained between the "TITLE" tags at the beginning of an HTML file and is displayed in the top bar of a browser. It is not the first heading of a web page or any other large text that may be displayed at the top of a web page. This is an important distinction to know.

On-page factors: SEO factors influencing ranks that are associated with elements on YOUR website, such as content, title tags, navigation links and code.

Off-page factors: SEO factors influencing ranks that are associated with elements on OTHER websites, primarily links that point to your website.

Amount Of Content To Have Per Page?

With the exception of a select few documents that search engines consider to be of exceptional importance, web pages greater than 150K in size are typically not fully cached. This is done to reduce index size, bandwidth, and load on the servers, and is important to anyone building pages with exceptionally large amounts of content. If it's important that every word and phrase be spidered and indexed, keeping file size under 150K is highly recommended. As with any online endeavor, smaller file size also means faster download speed for users - a worthy metric in its own right.

SEO FAQS

1. Do nofollow links count for PR?
Ans:
No. The nofollow links do not give PR juice or link juice..

2. Which is better: subdomain.domain.com or domain.com/page?
Ans:
Subdomains are treated as new domains, so if you're making a page as a part of the site, domain.com/page is better. If you want it to be treated as a separate site, use subdomain.domain.com

3. Which is SEO friendly: domain.com/?p=221 or domain.com/great-information?
Ans:
The 2nd one is SEO friendly since the SEs can determine what the page is about...


Source:

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Internet Services

Important Resourses For SEO Promotion

General SEO
Search engine optimization from
http://en.wikipedia.org/wiki/Search_engine_optimization

SEO Tutorial from
http://www.webconfs.com/seo-tutorial/

136 free SEO tools list from
http://www.seocompany.ca/tool/seo-tools.html

SEO for Newbies from
http://www.tlmarketing.net/2007/08/28/seo-for-newbies/

Get Indexed by Google in Less than 24 hours from http://www.tw3o.com/get-indexed-by-google-in-less-than-24-hours/

Proof You Can Gain Additional Rankings And Build Relevant Links With Google News from http://www.97thfloor.com/blog/proof-you-can-gain-additional-rankings-and-build-relevant-links-with-google-news/

Why SEO is important for your website from http://www.seoworkers.com/seo-articles-tutorials/search-engine-optimization.html

SEO for blogs
Search Engine Optimization for Blogs from
http://www.blog-maniac.com/blog-seo.htm

MovableType SEO from
http://www.profitpapers.com/dev/movabletype-seo.php

SEO Guide: How to Optimize a Wordpress Blog from http://www.tw3o.com/seo-guide-how-to-optimize-a-wordpress-blog/

6 Ways to Optimize your blog from http://www.seotier.com/122/6-ways-to-optimize-your-blog/


Link development
DirectoryCritic.com (dir submissions)

List of free SEO friendly directories from http://www.directorymaximizer.com/seo-friendly-directories.php

The Big List of Link Building Tactics from http://www.tw3o.com/the-big-list-of-link-building-tactics/

The Importance of Backlinks from
http://www.webconfs.com/importance-of-backlinks-article-5.php

Relevant Keywords as Your Anchor Text from http://www.tw3o.com/relevant-keywords-as-your-anchor-text/

Wednesday, October 10, 2007

Instant Blog Indexing In Google

Hey surfers!! are you looking for some special tips to make sure that your site is ready to be ranked well in a special keyword well, you are in the right place and in the right time get ready for Seo and start making money online!

In this post i will give you some special tips and tricks that will make sure that your blog is ready for keyword optimization.

1- Make sure your primary keyword is listed in the meta keywords and the meta tags.

2- Add your primary keyword in your blog title.

3. Be sure to double check that your keyword is listed in your blog description.

4. Try to use your primary keyword in your post title and your secondary keyword in your post.

5- Make sure to Bold your keywords at least once in your post this helps search engines to know that this keyword is important.

6. Add your keywords in your alt tags this helps alot!

Ever heard of IP Tracker ?

http://www.ip-report.com/index.php

This is the tool you can use to check out the ip addresses of the sites where have you got links..
And if your sites are linked from more than two sites with same ip addresses ..the rest of your links after that will not get any benefit.. or in simple words they will be worth less in the field of your sites SEO future.