While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis. Managing growth without upsetting your existing SEO efforts can often be a challenge. With these challenges in mind, here are my top ten tips for building site content while focusing on SEO opportunities.
Tip 1 — Identify New Keyword Markets
If you are pleased with how your existing content is performing, you need to tap popular databases and see what other markets exist. Using tools like Google adwords keyword tool, overture, WordTracker and Keyword Discovery, you can quickly locate new areas relative to your industry or niche that also have a search history associated with them.
Tip 2 — Exploring Analytics
SEO is as much about delivering targeted traffic as it is about rankings, right? If you’re with me on that, start checking your analytics. In particular, explore site paths and conversions relative to referring search phrases. Many times you will find that what you think are your money terms, are actually just pushing in unproductive traffic.
The information available in your analytics package can make or break everything for you. Building new content is always a great idea; When you go about it blindly, your efforts are often un-concentrated. If you take the time to identify visitor trends and habits on a keyword level though — you can then focus on building new content that puts more visitors to work for your business goals.
Tip 3 — Maintain Your Approach
Have you ever been browsing a company’s web site reading up on various services, when suddenly you’re slapped in the face by content that just doesn’t “fit”?
As more content is written, it becomes critical for the tone and approach of your writing to be consistent. Managing this in groups can be difficult at best, so if your content is scaled in this manner — consider having one consistent editor.
Tip 4 — Write for People, not Engines
I hate that this tip sounds like something out of Google’s Webmaster Guidelines… But, it’s true. Imagine if I decided to write this article of Quick Tips for Building SEO Content methods in such a manner that you were repeatedly hit by keyword saturation levels that were through the roof.
Sunday, December 30, 2007
Friday, December 14, 2007
Process of website indexing by Google & other Search Engines
There is a lot of speculation about how search engines index websites. The topic is shrouded in mystery about exact working of search engine indexing process since most search engines offer limited information about how they architect the indexing process. Webmasters get some clues by checking their log reports about the crawler visits but are unaware of how the indexing happens or which pages of their website were really crawled.
While the speculation about search engine indexing process may continue, here is a theory, based on experience, research and clues, about how they may be going about indexing 8 to 10 billion web pages even so often or the reason why there is a delay in showing up newly added pages in their index. This discussion is centered around Google, but we believe that most popular search engines like Yahoo and MSN follow a similar pattern.
* Google runs from about 10 Internet Data Centers (IDCs), each having 1000 to 2000 Pentium-3 or Pentium-4 servers running Linux OS.
* Google has over 200 (some think ‘over 1000′) crawlers / bots scanning the web each day. These do not necessarily follow an exclusive pattern, which means different crawlers may visit the same site on the same day, not knowing other crawlers have been there before. This is what probably gives a ‘daily visit’ record in your traffic log reports, keeping web masters very happy about their frequent visits.
* Some crawlers’ jobs are only to grab new URLs (lets call them ‘URL Grabbers’ for convenience) - The URL grabbers grab links & URLs they detects on various websites (including links pointing to your site) and old/new URL’s it detects on your site. They also capture the ‘date stamp’ of files when they visit your website, so that they can identify ‘new content’ or ‘updated content’ pages. The URL grabbers respect your robots.txt file & Robots Meta Tags so that they can include / exclude URLs you want / do not want indexed. (Note: same URL with different session IDs are recorded as different ‘unique’ URLs. For this reason, session ID’s are best avoided, otherwise they can be misled as duplicate content. The URL grabbers spend very little time & bandwidth on your website, since their job is rather simple. However, just so you know, they need to scan 8 to 10 Billion URLs on the web each month. Not a petty job in itself, even for 1000 crawlers.
* The URL grabbers write the captured URL’s with their date stamps and other status in a ‘Master URL List’ so that these can be deep-indexed by other special crawlers.
* The master list is then processed and classified somewhat like -
a) New URLs detected
b) Old URLs with new date stamp
c) 301 & 302 redirected URLs
d) Old URLs with old date stamp
e) 404 error URLs
f) Other URLs
* The real indexing is done by (what we’re calling) ‘Deep Crawlers’. A deep crawler’s job is to pick up URLs from the master list and deep crawl each URL and capture all the content - text, HTML, images, flash etc.
* Priority is given to ‘Old URLs with new date stamp’ as they relate to already indexed but updated content. ‘301 & 302 redirected URLs’ come next in priority followed by ‘New URLs detected’. High priority is given to URLs whose links appear on several other sites. These are classified as ‘important’ URLs. Sites and URL’s whose date stamp and content changes on a daily or hourly basis are ’stamped’ as ‘News’ sites which are indexed hourly or even on minute-by-minute basis.
* Indexing of ‘Old URLs with old date stamp’ and ‘404 error URLs’ are altogether ignored. There is no point wasting resources indexing ‘Old URLs with old date stamp’, since the search engine already has the content indexed, which is not yet updated. ‘404 error URLs’ are URLs collected from various sites but are broken links or error pages. These URLs do not show any content on them.
* The ‘Other URLs’ may contain URLs which are dynamic URLs, have session IDs, PDF documents, Word documents, PowerPoint presentations, Multimedia files etc. Google needs to further process these and assess which ones are worth indexing and to what depth. It perhaps allocates indexing task of these to ‘Special Crawlers’.
* When Google ’schedules’ the ‘Deep Crawlers’ to index ‘New URLs’ and ‘301 & 302 redirected URLs’, just the URLs (not the descriptions) start appearing in search engines result pages when you run the search “site:www.domain.com” in Google.
* Since Deep Crawlers need to crawl ‘Billions’ of web pages each month, they take as many as 4 to 8 weeks to index even updated content. New URL’s may take longer to index.
* Once the Deep Crawlers index the content, it goes into their originating IDCs. Content is then processed, sorted and replicated (synchronized) to the rest of the IDCs. A few years back, when the data size was manageable, this data synchronization used to happen once a month, lasting for 5 days, called ‘Google Dance’. Nowadays, the data synchronization happens constantly, which some people call ‘Everflux’
* When you hit www.google.com from your browser, you can land at any of their 10 IDCs depending upon their speed and availability. Since the data at any given time is slightly different at each IDC, you may get different results at different times or on repeated searches of the same term (Google Dance).
* Bottom line is that one needs to wait for as long as 8 to 12 weeks, to see full indexing in Google. One should consider this as ‘cooking time’ in ‘Google’s kitchen’. Unless you can increase the ‘importance’ of your web pages by getting several incoming links from good sites, there is no way to speed up the indexing process, unless you personally know Sergey Brin & Larry Page, and have a significant influence over them.
* Dynamic URLs may take longer to index (sometimes they do not get indexed at all) since even a small data can create unlimited URLs, which can clutter Google index with duplicate content.
Summary & Advise:
1. Ensure that you have cleared all roadblocks for crawlers and they can freely visit your site and capture all URLs. Help crawlers by creating good interlinking and sitemaps on your website.
2. Get lots of good incoming links to your pages from other websites to improve the ‘importance’ of your web pages. There is no special need to submit your website to search engines. Links to your website on other websites are sufficient.
3. Patiently wait for 4 to 12 weeks for the indexing to happen.
Disclaimer: The actual functioning and exact architecture of the search engines may vary but in essence, this is what we believe they do.
While the speculation about search engine indexing process may continue, here is a theory, based on experience, research and clues, about how they may be going about indexing 8 to 10 billion web pages even so often or the reason why there is a delay in showing up newly added pages in their index. This discussion is centered around Google, but we believe that most popular search engines like Yahoo and MSN follow a similar pattern.
* Google runs from about 10 Internet Data Centers (IDCs), each having 1000 to 2000 Pentium-3 or Pentium-4 servers running Linux OS.
* Google has over 200 (some think ‘over 1000′) crawlers / bots scanning the web each day. These do not necessarily follow an exclusive pattern, which means different crawlers may visit the same site on the same day, not knowing other crawlers have been there before. This is what probably gives a ‘daily visit’ record in your traffic log reports, keeping web masters very happy about their frequent visits.
* Some crawlers’ jobs are only to grab new URLs (lets call them ‘URL Grabbers’ for convenience) - The URL grabbers grab links & URLs they detects on various websites (including links pointing to your site) and old/new URL’s it detects on your site. They also capture the ‘date stamp’ of files when they visit your website, so that they can identify ‘new content’ or ‘updated content’ pages. The URL grabbers respect your robots.txt file & Robots Meta Tags so that they can include / exclude URLs you want / do not want indexed. (Note: same URL with different session IDs are recorded as different ‘unique’ URLs. For this reason, session ID’s are best avoided, otherwise they can be misled as duplicate content. The URL grabbers spend very little time & bandwidth on your website, since their job is rather simple. However, just so you know, they need to scan 8 to 10 Billion URLs on the web each month. Not a petty job in itself, even for 1000 crawlers.
* The URL grabbers write the captured URL’s with their date stamps and other status in a ‘Master URL List’ so that these can be deep-indexed by other special crawlers.
* The master list is then processed and classified somewhat like -
a) New URLs detected
b) Old URLs with new date stamp
c) 301 & 302 redirected URLs
d) Old URLs with old date stamp
e) 404 error URLs
f) Other URLs
* The real indexing is done by (what we’re calling) ‘Deep Crawlers’. A deep crawler’s job is to pick up URLs from the master list and deep crawl each URL and capture all the content - text, HTML, images, flash etc.
* Priority is given to ‘Old URLs with new date stamp’ as they relate to already indexed but updated content. ‘301 & 302 redirected URLs’ come next in priority followed by ‘New URLs detected’. High priority is given to URLs whose links appear on several other sites. These are classified as ‘important’ URLs. Sites and URL’s whose date stamp and content changes on a daily or hourly basis are ’stamped’ as ‘News’ sites which are indexed hourly or even on minute-by-minute basis.
* Indexing of ‘Old URLs with old date stamp’ and ‘404 error URLs’ are altogether ignored. There is no point wasting resources indexing ‘Old URLs with old date stamp’, since the search engine already has the content indexed, which is not yet updated. ‘404 error URLs’ are URLs collected from various sites but are broken links or error pages. These URLs do not show any content on them.
* The ‘Other URLs’ may contain URLs which are dynamic URLs, have session IDs, PDF documents, Word documents, PowerPoint presentations, Multimedia files etc. Google needs to further process these and assess which ones are worth indexing and to what depth. It perhaps allocates indexing task of these to ‘Special Crawlers’.
* When Google ’schedules’ the ‘Deep Crawlers’ to index ‘New URLs’ and ‘301 & 302 redirected URLs’, just the URLs (not the descriptions) start appearing in search engines result pages when you run the search “site:www.domain.com” in Google.
* Since Deep Crawlers need to crawl ‘Billions’ of web pages each month, they take as many as 4 to 8 weeks to index even updated content. New URL’s may take longer to index.
* Once the Deep Crawlers index the content, it goes into their originating IDCs. Content is then processed, sorted and replicated (synchronized) to the rest of the IDCs. A few years back, when the data size was manageable, this data synchronization used to happen once a month, lasting for 5 days, called ‘Google Dance’. Nowadays, the data synchronization happens constantly, which some people call ‘Everflux’
* When you hit www.google.com from your browser, you can land at any of their 10 IDCs depending upon their speed and availability. Since the data at any given time is slightly different at each IDC, you may get different results at different times or on repeated searches of the same term (Google Dance).
* Bottom line is that one needs to wait for as long as 8 to 12 weeks, to see full indexing in Google. One should consider this as ‘cooking time’ in ‘Google’s kitchen’. Unless you can increase the ‘importance’ of your web pages by getting several incoming links from good sites, there is no way to speed up the indexing process, unless you personally know Sergey Brin & Larry Page, and have a significant influence over them.
* Dynamic URLs may take longer to index (sometimes they do not get indexed at all) since even a small data can create unlimited URLs, which can clutter Google index with duplicate content.
Summary & Advise:
1. Ensure that you have cleared all roadblocks for crawlers and they can freely visit your site and capture all URLs. Help crawlers by creating good interlinking and sitemaps on your website.
2. Get lots of good incoming links to your pages from other websites to improve the ‘importance’ of your web pages. There is no special need to submit your website to search engines. Links to your website on other websites are sufficient.
3. Patiently wait for 4 to 12 weeks for the indexing to happen.
Disclaimer: The actual functioning and exact architecture of the search engines may vary but in essence, this is what we believe they do.
Thursday, December 6, 2007
Link Building - A long horse race
Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.
The Process Of Indexing Links
Links are what make the World Wide Web go round. Links are how we travel through the web pages of the World Wide Web. The indexing, or spidering, of links on a web page is like the indexing of pages that you submit directly to the search engines. In order for your link to provide link popularity back to your website, the page the link is on must appear in the search engine databases. The search engine robots must index the web page to be included into the search engine databases. If the web page is already in the search engine database, it is a matter of indexing the updated information on the web page and having that link show as a backlink in the search engine results.
Why Do I Have To Wait So Long For Results?
When it comes to link building, it is quite simply a slow process. Even if you pay for a link, the page the link is on still must be indexed by the search engine robots in order to be included in the database, thus showing up in the search engine results.
What's A Backlink?
A backlink is a spiderable link (typically a text hyperlink) that points from another web page to your designated web page. The preferable type of backlink is one that is topical in nature. If your web page and keywords focus on gardening books, you would want to have backlinks from other gardening websites, especially gardening book sites.
Finding Backlink Results
The search engines vary in how they show your backlinks. Google has limitations on what links show up in their backlinks; generally you will not see all of your backlinks in the Google listing. Yahoo! generally shows most of your backlinks, it picks up most pages that link to you.
To find your backlinks, you will typically use a search like "link:www.yourdomainname.com" or "link:http://www.yourdomainname.com".
This should show the links you have pointing back to your web page. If this search does not work in the search engine you are using, try using the advanced search feature of the search engine to find the correct syntax.
For an overall report view of your backlinks, visit http://www.marketleap.com and click on the Link Popularity Check link in the Free Search Engine Marketing Tools section. Once you run the report you will be able to see how many backlinks show for the search engines listed. As with any software tool, use it as a guide, not as absolute factual information. You can also enter your top competitors' websites in this query and see their backlink results along side of your own results.
Is The Linked Page In The Database?
You can check to see if the page your new link is on is in the search engine database by performing a search like "info:www.yourdomainname.com" or "site:www.yourdomainname.com".
Or use the advanced search features offered at each search engine.
Of course, to find out if you are listed in a directory, you must click through the categories to the category you submitted your information to. To speed up your search, look for the directory link results that usually accompany regular search results at directories. If you are listed in the directory, the next step is to wait until the link is indexed by the search engine robots and shows up in the search engine results and your backlink results.
Waiting For Results
Link building is time consuming and you must wait to see the full results. Work on your content as well for natural linking from other websites. Use search engine optimization in combination with link building for optimum results. Think of link building not as an immediate payoff but as a long-term goal to better your overall ranking in the search engine results.
The Process Of Indexing Links
Links are what make the World Wide Web go round. Links are how we travel through the web pages of the World Wide Web. The indexing, or spidering, of links on a web page is like the indexing of pages that you submit directly to the search engines. In order for your link to provide link popularity back to your website, the page the link is on must appear in the search engine databases. The search engine robots must index the web page to be included into the search engine databases. If the web page is already in the search engine database, it is a matter of indexing the updated information on the web page and having that link show as a backlink in the search engine results.
Why Do I Have To Wait So Long For Results?
When it comes to link building, it is quite simply a slow process. Even if you pay for a link, the page the link is on still must be indexed by the search engine robots in order to be included in the database, thus showing up in the search engine results.
What's A Backlink?
A backlink is a spiderable link (typically a text hyperlink) that points from another web page to your designated web page. The preferable type of backlink is one that is topical in nature. If your web page and keywords focus on gardening books, you would want to have backlinks from other gardening websites, especially gardening book sites.
Finding Backlink Results
The search engines vary in how they show your backlinks. Google has limitations on what links show up in their backlinks; generally you will not see all of your backlinks in the Google listing. Yahoo! generally shows most of your backlinks, it picks up most pages that link to you.
To find your backlinks, you will typically use a search like "link:www.yourdomainname.com" or "link:http://www.yourdomainname.com".
This should show the links you have pointing back to your web page. If this search does not work in the search engine you are using, try using the advanced search feature of the search engine to find the correct syntax.
For an overall report view of your backlinks, visit http://www.marketleap.com and click on the Link Popularity Check link in the Free Search Engine Marketing Tools section. Once you run the report you will be able to see how many backlinks show for the search engines listed. As with any software tool, use it as a guide, not as absolute factual information. You can also enter your top competitors' websites in this query and see their backlink results along side of your own results.
Is The Linked Page In The Database?
You can check to see if the page your new link is on is in the search engine database by performing a search like "info:www.yourdomainname.com" or "site:www.yourdomainname.com".
Or use the advanced search features offered at each search engine.
Of course, to find out if you are listed in a directory, you must click through the categories to the category you submitted your information to. To speed up your search, look for the directory link results that usually accompany regular search results at directories. If you are listed in the directory, the next step is to wait until the link is indexed by the search engine robots and shows up in the search engine results and your backlink results.
Waiting For Results
Link building is time consuming and you must wait to see the full results. Work on your content as well for natural linking from other websites. Use search engine optimization in combination with link building for optimum results. Think of link building not as an immediate payoff but as a long-term goal to better your overall ranking in the search engine results.
Tuesday, December 4, 2007
Optimizing Your Web Design
It only takes an average of four seconds for each visitor to decide whether to stay on your site or not. This means that it is essential to optimize your website’s main page not only for the search engines but also your average visitor who may buy your products, engage your services or even recommend your website to people they know.
A visitor-friendly design
A web design that carefully considers the browsing needs of your site visitors, compliments the content, and overall theme of your site can give your site visitors a good impression. Not only will they have an excellent motivation to browse through your stuff, they just might also decide to bookmark your site as a resource to come back time and again.
While content plays a vital role to your site’s ranking and popularity, there’s no reason why you shouldn’t provide them with a candy-for-the-eyes user friendly images and design. Would you opt to shop from a site with simple yet elegant layout, appropriate product images and relevant descriptive content that’s easy to navigate and browse through. Some sites may offer just about the same products and services but the way their website is presented and designed may spell the difference between high sales traffic and a trickle.
Basic things to consider
Keep in mind that there are two things you have to take into account in your basic website design layout:
First, you must keep in mind what your visitors would like to see in your site. If you plan to be in authority of a certain topic, you can’t just put on poorly designed graphics. Everybody loves colors, and a little Flash animation here and there wouldn’t hurt but remember that search engine bots won’t be able to see or index them. Your website, especially your main page, should convey something to your customers. It should communicate trust and confidence in what you have to offer them. Bottom line for your consumers, make your site easy and simple with design and with complimented content.
Second, you have to design your site search engine friendly. This could be a tad more difficult but search engine friendly sites have greater chances of topping the SERP’s rather than flashy, graphic intensive sites. Most search engines have what they call “spiders” that crawl into your website particularly your HTML codes and scripts. The easier the spiders can get to your text of your web page, the better. This gives the spiders a better view of your site’s content. On the other hand, spiders frown on a much complicated programming like that of java scripts, cloaking tactics, invisible texts, and too much flash pages.
Basic Design Tips
Here are some tidbits you might want to take note of when optimizing your web design for search engines:
Go easy with images. While you have shouldn’t have to totally omit the use of graphics and images, remember that SE spiders can only read HTML text. You just have to make sure that your images don’t overshadow your text content. Use appropriate ALT text and keyword related filenames for your images.
• Avoid creating webpage frames. Spiders seem to have difficulty crawling into web pages with frames. Same advice is given to tables and layers.
• Though tempting, minimize using Flash images and texts. The thing is search engine spiders will be having a hard time what you ought to convey through your Flash. If you can utilize your Flash designs to be accompanied by HTML, the better.
• Links, nowadays, are often blended with JavaScript which presents similar problems with spiders. It is important to note that links play a major role in getting your site ranked in search engines. If their spiders can’t get through your links and index them, you’ve wasted time and effort harvesting your vast links.
• Make use of Cascading Style Sheets (CSS) to anticipate future changes without affecting your entire site design. CSS can smooth the flow of your website as you add content, images, or whatever future updates you may have.
Bottom line is: create a simple and interesting design for your savvy visitors and, by the by, gain better positioning in major search engines.
A visitor-friendly design
A web design that carefully considers the browsing needs of your site visitors, compliments the content, and overall theme of your site can give your site visitors a good impression. Not only will they have an excellent motivation to browse through your stuff, they just might also decide to bookmark your site as a resource to come back time and again.
While content plays a vital role to your site’s ranking and popularity, there’s no reason why you shouldn’t provide them with a candy-for-the-eyes user friendly images and design. Would you opt to shop from a site with simple yet elegant layout, appropriate product images and relevant descriptive content that’s easy to navigate and browse through. Some sites may offer just about the same products and services but the way their website is presented and designed may spell the difference between high sales traffic and a trickle.
Basic things to consider
Keep in mind that there are two things you have to take into account in your basic website design layout:
First, you must keep in mind what your visitors would like to see in your site. If you plan to be in authority of a certain topic, you can’t just put on poorly designed graphics. Everybody loves colors, and a little Flash animation here and there wouldn’t hurt but remember that search engine bots won’t be able to see or index them. Your website, especially your main page, should convey something to your customers. It should communicate trust and confidence in what you have to offer them. Bottom line for your consumers, make your site easy and simple with design and with complimented content.
Second, you have to design your site search engine friendly. This could be a tad more difficult but search engine friendly sites have greater chances of topping the SERP’s rather than flashy, graphic intensive sites. Most search engines have what they call “spiders” that crawl into your website particularly your HTML codes and scripts. The easier the spiders can get to your text of your web page, the better. This gives the spiders a better view of your site’s content. On the other hand, spiders frown on a much complicated programming like that of java scripts, cloaking tactics, invisible texts, and too much flash pages.
Basic Design Tips
Here are some tidbits you might want to take note of when optimizing your web design for search engines:
Go easy with images. While you have shouldn’t have to totally omit the use of graphics and images, remember that SE spiders can only read HTML text. You just have to make sure that your images don’t overshadow your text content. Use appropriate ALT text and keyword related filenames for your images.
• Avoid creating webpage frames. Spiders seem to have difficulty crawling into web pages with frames. Same advice is given to tables and layers.
• Though tempting, minimize using Flash images and texts. The thing is search engine spiders will be having a hard time what you ought to convey through your Flash. If you can utilize your Flash designs to be accompanied by HTML, the better.
• Links, nowadays, are often blended with JavaScript which presents similar problems with spiders. It is important to note that links play a major role in getting your site ranked in search engines. If their spiders can’t get through your links and index them, you’ve wasted time and effort harvesting your vast links.
• Make use of Cascading Style Sheets (CSS) to anticipate future changes without affecting your entire site design. CSS can smooth the flow of your website as you add content, images, or whatever future updates you may have.
Bottom line is: create a simple and interesting design for your savvy visitors and, by the by, gain better positioning in major search engines.
Sunday, November 25, 2007
10 Steps To Top 10 Rankings In Google (Improve Search Engine Rankings)
Most webmasters go totally “gaga” for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver
the largest amount of traffic.
Even those webmasters who are fortunate enough to get No. 1 rankings for their keywords in all the three major search engines will tell you Google is
the one that will deliver the majority of their traffic. Hands down.
More importantly, those same webmasters will also inform you, getting top 10 rankings in Google often means your site will prove profitable. Mainly because obtaining targeted traffic is usually your first
obstacle in creating a viable online business. In other words, if you get top ten listings in Google for good search able keywords, it is almost impossible
not to earn money.
How To Proceed?
First, you must know the rudimentary basics of how keywords work. Keywords and keyword phrases are the exact words someone types into a search engine to find
what they’re looking for online. If you have a site on “dog training” then your goal is to get a top 10 ranking or the keywords “dog training”.
Now if no one searches for “dog training” it would be a useless keyword, you would get no traffic no matter how perfectly your site is optimized for that keyword.
How Do You Know If A Keyword Is Good?
To find out, you have to do some keyword research on your particular keywords. Many professional online marketers use keyword research software like Brad
Callen’s Keyword Elite. However, you can also use the keyword suggestion tools supplied by Google Adwords or Overture. Try here:
http://www.digitalpoint.com/tools/suggestion/
Now if you check “dog training”, you will find it receives around 4,469 searches each day. That’s a lot of traffic but you must realize that it may be
too good, or rather too competitive for your purposes, especially if have a new site.
Biggest Mistake When Choosing Keywords
The most common mistake most novice webmasters make is targeting keywords which are too competitive. You simply will not be able to compete or place for extremely competitive keywords. Well established sites and businesses with very deep pockets have the resources to completely dominate those keywords.
While it is not entirely futile nor a waste of time to concentrate your efforts on highly competitive keywords, you will have better success if you target low to medium competitive keywords such as “dog obedience training” with 285 searches per day.
Long Tail Keyword Marketing
Besides online marketers have discovered that longer keyword phrases are usually the most lucrative. These phrases deliver traffic which is better targeted and more likely to convert into a sale. “Dog hunting training” which gets around 100 searches a day will be more targeted than the general term “dog training” and if you have a site devoted to training hunting dogs then this keyword phrase may convert better for you.
Always keep this “Long Tail” keyword strategy in the back of your mind as you implement the following steps to achieve your own Top 10 Rankings in Google.
1. Make A Master Keyword List
Your first step is to make a master list of the keywords you wish to target. Obviously these should be closely
related to the theme of your site. As you can see from the example above, it is best to choose low to medium
competitive keywords. Check the keyword competition by seeing how many sites are listed in Google for that keyword. Webmasters also check the Google PageRank of the sites that hold the top 10 positions. If all those sites are PR6 and above it may be hard to get ranked high for your keywords.
2. Use Related Keywords
Once you have your master list of keywords, find long tail related keywords to target. Again, check out the competition and daily searches made for each chosen keyword.
3. Use Quality Content For Your Keywords
Creating quality content should always be your main goal. Write for actual visitors who will see and read your content. First and foremost you must have good useful content that your visitors will use themselves and recommend to their friends or colleagues. Tie this quality content in with your chosen keywords. Use one keyword phrase per page.
4. Keyword In Domain Name, Title and URLs
Having your keyword in your domain name will score big points from search engines. Plus, each page of content should contain your keywords in the title & meta tags for that page. Most experts also suggest you have your keyword in the URL and use hyphens to separate your keywords. Although the author has gotten good results by using an underscore and htm in URLs.
Example: www.yoursite.com/your_keyword.htm
5. Do On Page Optimization
Keyword ratio is a much discussed topic by SEO experts and many suggest you should have your keyword in the H1 or headline title of your page. Sprinkle your keyword and variations of it throughout your page. Don’t over do it but make sure the robot/spiders will clearly discover what your page is about. Many webmasters make sure they include their main keyword in the first and last 25 words on their pages.
6. Use Traffic Modules
One technique that works extremely well in Google is clustering a closely related topic or subject into a distinct separate section on your site. For example, if you have a marketing site, you could create a whole section on article marketing where you would have 50 to 100 keyworded pages all relating to your subject. Writing articles, formatting articles, submitting articles, article software… place a keyword linked menu on each page to connect all your pages together.
Keep in mind, your main objective is to supply quality information to your visitors. One reason Google may favor this type of structure is because they want quality content returned in their SERPs.
7. Do Article Marketing
Article marketing is writing short informative articles on keyword topics related to your sites. You then submit these helpful keyworded articles to ezine directories on the web, when your articles are picked up by related sites you receive quality One-Way links. The higher the quality of your article, the more links you will receive.
Another ranking tactic to use, if you’re just starting out your site will probably have a low PR rank and you will find it hard to rank for even modest keywords. That’s why it’s useful to take advantage of the higher PageRank of the major ezine directories. Your keyworded articles on these high PR sites will get picked up by Google and displayed in the top 10 rankings. Now the displayed URL will be the article directory site but the links in the resource box will be pointing back to your site. Over time this article marketing technique will raise your own site’s rankings for those keywords. Simple but effective.
8. Anchor Text And One Way Links
Off page optimization is important in obtaining high rankings in Google. Getting quality One-Way links is very important. Anchor Text simply refers to “the underlined clicked on words” in your links. Most webmasters include their keywords in their anchor text as this tells the search engines exactly what the links are about.
9. Tags, Blogging And Web 2.0
Take advantage of Web 2.0 by using blogs, RSS feeds and the social bookmarking sites like Reddit and Digg. Try AddThis.com for a simple social bookmarking system. At the very least your site should have a blog and RSS feed attached to it as this is an effective way of boosting your keyword rankings.
Tags have become very important for getting higher rankings. Keep in mind, in free blogging software such as WordPress, categories will automatically be seen as tags. Blogger, which is owned by Google, now has a form where you put your keywords (tags) for each post you make.
10. PPC vs Organic Search
Of course, one of the fastest ways to get your links displayed on Google is to pay for them by using Google Adwords. Your ad and links will sit side by side with the organic link results. In Pay Per Click advertising you bid or pay so much per click for your keywords and you only pay when someone clicks your links. But smart marketers also know since you’re getting millions of impressions advertising your products, acquiring name recognition and branding through PPC advertising can be a major side-benefit.
However, most webmasters would say that organic links (SERPS) will return better traffic than paid links or advertising. In most cases, this may be true because Google’s organic rankings are becoming more respected and more trusted by users. They simply carry more weight with surfers.
This makes it even more beneficial to obtain top 10 rankings for your keywords in Google. Depending on the competitiveness of your chosen keywords reaching the first page listing or even the favored number one spot is well within any webmaster’s reach. Just go for it. The rewards are well worth your efforts.
the largest amount of traffic.
Even those webmasters who are fortunate enough to get No. 1 rankings for their keywords in all the three major search engines will tell you Google is
the one that will deliver the majority of their traffic. Hands down.
More importantly, those same webmasters will also inform you, getting top 10 rankings in Google often means your site will prove profitable. Mainly because obtaining targeted traffic is usually your first
obstacle in creating a viable online business. In other words, if you get top ten listings in Google for good search able keywords, it is almost impossible
not to earn money.
How To Proceed?
First, you must know the rudimentary basics of how keywords work. Keywords and keyword phrases are the exact words someone types into a search engine to find
what they’re looking for online. If you have a site on “dog training” then your goal is to get a top 10 ranking or the keywords “dog training”.
Now if no one searches for “dog training” it would be a useless keyword, you would get no traffic no matter how perfectly your site is optimized for that keyword.
How Do You Know If A Keyword Is Good?
To find out, you have to do some keyword research on your particular keywords. Many professional online marketers use keyword research software like Brad
Callen’s Keyword Elite. However, you can also use the keyword suggestion tools supplied by Google Adwords or Overture. Try here:
http://www.digitalpoint.com/tools/suggestion/
Now if you check “dog training”, you will find it receives around 4,469 searches each day. That’s a lot of traffic but you must realize that it may be
too good, or rather too competitive for your purposes, especially if have a new site.
Biggest Mistake When Choosing Keywords
The most common mistake most novice webmasters make is targeting keywords which are too competitive. You simply will not be able to compete or place for extremely competitive keywords. Well established sites and businesses with very deep pockets have the resources to completely dominate those keywords.
While it is not entirely futile nor a waste of time to concentrate your efforts on highly competitive keywords, you will have better success if you target low to medium competitive keywords such as “dog obedience training” with 285 searches per day.
Long Tail Keyword Marketing
Besides online marketers have discovered that longer keyword phrases are usually the most lucrative. These phrases deliver traffic which is better targeted and more likely to convert into a sale. “Dog hunting training” which gets around 100 searches a day will be more targeted than the general term “dog training” and if you have a site devoted to training hunting dogs then this keyword phrase may convert better for you.
Always keep this “Long Tail” keyword strategy in the back of your mind as you implement the following steps to achieve your own Top 10 Rankings in Google.
1. Make A Master Keyword List
Your first step is to make a master list of the keywords you wish to target. Obviously these should be closely
related to the theme of your site. As you can see from the example above, it is best to choose low to medium
competitive keywords. Check the keyword competition by seeing how many sites are listed in Google for that keyword. Webmasters also check the Google PageRank of the sites that hold the top 10 positions. If all those sites are PR6 and above it may be hard to get ranked high for your keywords.
2. Use Related Keywords
Once you have your master list of keywords, find long tail related keywords to target. Again, check out the competition and daily searches made for each chosen keyword.
3. Use Quality Content For Your Keywords
Creating quality content should always be your main goal. Write for actual visitors who will see and read your content. First and foremost you must have good useful content that your visitors will use themselves and recommend to their friends or colleagues. Tie this quality content in with your chosen keywords. Use one keyword phrase per page.
4. Keyword In Domain Name, Title and URLs
Having your keyword in your domain name will score big points from search engines. Plus, each page of content should contain your keywords in the title & meta tags for that page. Most experts also suggest you have your keyword in the URL and use hyphens to separate your keywords. Although the author has gotten good results by using an underscore and htm in URLs.
Example: www.yoursite.com/your_keyword.htm
5. Do On Page Optimization
Keyword ratio is a much discussed topic by SEO experts and many suggest you should have your keyword in the H1 or headline title of your page. Sprinkle your keyword and variations of it throughout your page. Don’t over do it but make sure the robot/spiders will clearly discover what your page is about. Many webmasters make sure they include their main keyword in the first and last 25 words on their pages.
6. Use Traffic Modules
One technique that works extremely well in Google is clustering a closely related topic or subject into a distinct separate section on your site. For example, if you have a marketing site, you could create a whole section on article marketing where you would have 50 to 100 keyworded pages all relating to your subject. Writing articles, formatting articles, submitting articles, article software… place a keyword linked menu on each page to connect all your pages together.
Keep in mind, your main objective is to supply quality information to your visitors. One reason Google may favor this type of structure is because they want quality content returned in their SERPs.
7. Do Article Marketing
Article marketing is writing short informative articles on keyword topics related to your sites. You then submit these helpful keyworded articles to ezine directories on the web, when your articles are picked up by related sites you receive quality One-Way links. The higher the quality of your article, the more links you will receive.
Another ranking tactic to use, if you’re just starting out your site will probably have a low PR rank and you will find it hard to rank for even modest keywords. That’s why it’s useful to take advantage of the higher PageRank of the major ezine directories. Your keyworded articles on these high PR sites will get picked up by Google and displayed in the top 10 rankings. Now the displayed URL will be the article directory site but the links in the resource box will be pointing back to your site. Over time this article marketing technique will raise your own site’s rankings for those keywords. Simple but effective.
8. Anchor Text And One Way Links
Off page optimization is important in obtaining high rankings in Google. Getting quality One-Way links is very important. Anchor Text simply refers to “the underlined clicked on words” in your links. Most webmasters include their keywords in their anchor text as this tells the search engines exactly what the links are about.
9. Tags, Blogging And Web 2.0
Take advantage of Web 2.0 by using blogs, RSS feeds and the social bookmarking sites like Reddit and Digg. Try AddThis.com for a simple social bookmarking system. At the very least your site should have a blog and RSS feed attached to it as this is an effective way of boosting your keyword rankings.
Tags have become very important for getting higher rankings. Keep in mind, in free blogging software such as WordPress, categories will automatically be seen as tags. Blogger, which is owned by Google, now has a form where you put your keywords (tags) for each post you make.
10. PPC vs Organic Search
Of course, one of the fastest ways to get your links displayed on Google is to pay for them by using Google Adwords. Your ad and links will sit side by side with the organic link results. In Pay Per Click advertising you bid or pay so much per click for your keywords and you only pay when someone clicks your links. But smart marketers also know since you’re getting millions of impressions advertising your products, acquiring name recognition and branding through PPC advertising can be a major side-benefit.
However, most webmasters would say that organic links (SERPS) will return better traffic than paid links or advertising. In most cases, this may be true because Google’s organic rankings are becoming more respected and more trusted by users. They simply carry more weight with surfers.
This makes it even more beneficial to obtain top 10 rankings for your keywords in Google. Depending on the competitiveness of your chosen keywords reaching the first page listing or even the favored number one spot is well within any webmaster’s reach. Just go for it. The rewards are well worth your efforts.
Wednesday, November 21, 2007
Best Seo Tips For Web Designers
Following tips will help a web designer to build a web site search engine friendly, rest of the web promotion part will be taken cared by an seo experts
(1)Optimize images to increase loading speed.
(2)Design a content based layout.
(3)Create static navigation links both header and footer.
(4)Add content to web pages inside p tag avoid br tag.
(5)Minimize table especially nested tables.
(6)Replace div for tables.
(7)Avoid Java script.
(8)Use H Tags like h1…h6 for placing Keywords example like service name and products.
(9)Create file name related to web page example web-design-uk.html and avoid keeping page name as web1.html, web2.html etc.
(10)Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> Web design.
(11)Add alt tags related to images.
(12)Avoid creating under construction or coming soon page.
(13)Avoid using frames.
(14)Validate web page for W3c to avoid html code error.
(15)Add sitemap for website.
(1)Optimize images to increase loading speed.
(2)Design a content based layout.
(3)Create static navigation links both header and footer.
(4)Add content to web pages inside p tag avoid br tag.
(5)Minimize table especially nested tables.
(6)Replace div for tables.
(7)Avoid Java script.
(8)Use H Tags like h1…h6 for placing Keywords example like service name and products.
(9)Create file name related to web page example web-design-uk.html and avoid keeping page name as web1.html, web2.html etc.
(10)Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> Web design.
(11)Add alt tags related to images.
(12)Avoid creating under construction or coming soon page.
(13)Avoid using frames.
(14)Validate web page for W3c to avoid html code error.
(15)Add sitemap for website.
Wednesday, November 14, 2007
Best Website Promotion - Tips on How to Better Promote a Site
With the overwhelming number of web sites that are competing with one another in getting enough traffic, thinking about how you can effectively promote your site is becoming a stressful idea. The competition to sell a product is very tough, but the idea of how to effectively promote becomes even tougher. To resolve this dilemma, I have included on this some useful tips that you may want to employ in promoting your website.
• Seek help with other sites by submitting your site to directories and search engines. Search engines are your primary aids to make your own site become visible to net users. It is these search engines that allows for your site to be prioritized in the search results. Therefore, you have to ensure that your site gets to the search engine if you want to have visibility on the net.
• Make sure that your website is offering good, relevant, and exceptionally unique contents. We all know that net users are after at getting relevant information when they surf the net. If your site is able to provide all the information needed by a net user, he will most likely be bookmarking your site for future need.
• You can also publish and submit article materials to potential publishing sites. Just make sure that when you submit the article to these publishers, you are immediately incorporating your site address on any part of the article. This will most likely be your ticket to getting possible traffic from prospective clients.
• Seek help with other sites by submitting your site to directories and search engines. Search engines are your primary aids to make your own site become visible to net users. It is these search engines that allows for your site to be prioritized in the search results. Therefore, you have to ensure that your site gets to the search engine if you want to have visibility on the net.
• Make sure that your website is offering good, relevant, and exceptionally unique contents. We all know that net users are after at getting relevant information when they surf the net. If your site is able to provide all the information needed by a net user, he will most likely be bookmarking your site for future need.
• You can also publish and submit article materials to potential publishing sites. Just make sure that when you submit the article to these publishers, you are immediately incorporating your site address on any part of the article. This will most likely be your ticket to getting possible traffic from prospective clients.
Tuesday, November 13, 2007
How To Improve Link Popularity And Get A Traffic Boost Rapidly
Improve link popularity of your website with some of the tips many successful webmasters are employing today to rank high in the search engines. Ever since the evolution of search engines to focus more on content and link popularity, two key components of good SEO practices, webmasters who are not paying attention to produce good and unique content and improve link popularity are lagging behind those who are.
Here are some helpful SEO tips to help you improve link popularity of your website quickly.
1. Provide Good Informational Content On Your Website To Improve Link Popularity
No one wants to link to a website with lousy content. Pack your website with unique and interesting reads so that a potential link partner would not hesitate to link to you. Another advantage of doing so is to establish your website as an authority or at the bare minimum a good source of information. Webmasters understand the value of linking to similar-themed websites that offers relevant useful content to their readers.
2. Submit Articles
Article submission should be part of your SEO strategy to improve link popularity. There are tons of benefits in submitting articles to article directories. Most of the article directories have high Google Page Rank (PR), and when your article is listed in these directories, your website gets a boost due to the transference of PR since your website link is found in the author resource box. An article indexed in the search engine is an extra link to you. Just envisage having many article directories displaying your articles and of course web links, which would mean many one-way backlinks with the exact anchor text containing your targeted keywords. It is difficult not to improve link popularity. And the best part is article submission is free.
3. Submit URL to Web Directories
Web directories are great places to submit your URLs to. Consider them as huge online directories. There are free or paid web directories. Free directories normally expect a reciprocal link to them as a way to compensate them for their services. Paid web directories normally either charges a flat one-time fee or monthly or even yearly fees. The benefit of listing your website here is you get to post your website under any specific category you want. This is important as search engines pay attention to the relevancy and quality of the link neighborhood. A good directory with high PR and proper categorization would significantly improve link popularity.
4. Link Exchanges
Webmasters in the infancy stage of the internet have gotten used to email fellow webmasters to trade links. Many still do so today because of the value in it. Nowadays, there are many free link exchange services with a paid option that facilitate the process between webmasters. Their membership interface can be pretty simple to use. Very often, in the paid version of these link services, the process of obtaining links for your website is automated, making it hands-free for webmasters. Simultaneously, they do not require you to trade links with other websites. So it can be an efficient way to improve link popularity. The only catch is these services run on a monthly subscription payment model for a limited number of websites, perhaps one or two so it can be a financial burden to webmasters who own many websites.
These are the most common techniques webmasters employ to improve link popularity. Visit my blog to get a free ebook on effective SEO strategies, and how you can improve link popularity with some of the best and most affordable automated software.
Here are some helpful SEO tips to help you improve link popularity of your website quickly.
1. Provide Good Informational Content On Your Website To Improve Link Popularity
No one wants to link to a website with lousy content. Pack your website with unique and interesting reads so that a potential link partner would not hesitate to link to you. Another advantage of doing so is to establish your website as an authority or at the bare minimum a good source of information. Webmasters understand the value of linking to similar-themed websites that offers relevant useful content to their readers.
2. Submit Articles
Article submission should be part of your SEO strategy to improve link popularity. There are tons of benefits in submitting articles to article directories. Most of the article directories have high Google Page Rank (PR), and when your article is listed in these directories, your website gets a boost due to the transference of PR since your website link is found in the author resource box. An article indexed in the search engine is an extra link to you. Just envisage having many article directories displaying your articles and of course web links, which would mean many one-way backlinks with the exact anchor text containing your targeted keywords. It is difficult not to improve link popularity. And the best part is article submission is free.
3. Submit URL to Web Directories
Web directories are great places to submit your URLs to. Consider them as huge online directories. There are free or paid web directories. Free directories normally expect a reciprocal link to them as a way to compensate them for their services. Paid web directories normally either charges a flat one-time fee or monthly or even yearly fees. The benefit of listing your website here is you get to post your website under any specific category you want. This is important as search engines pay attention to the relevancy and quality of the link neighborhood. A good directory with high PR and proper categorization would significantly improve link popularity.
4. Link Exchanges
Webmasters in the infancy stage of the internet have gotten used to email fellow webmasters to trade links. Many still do so today because of the value in it. Nowadays, there are many free link exchange services with a paid option that facilitate the process between webmasters. Their membership interface can be pretty simple to use. Very often, in the paid version of these link services, the process of obtaining links for your website is automated, making it hands-free for webmasters. Simultaneously, they do not require you to trade links with other websites. So it can be an efficient way to improve link popularity. The only catch is these services run on a monthly subscription payment model for a limited number of websites, perhaps one or two so it can be a financial burden to webmasters who own many websites.
These are the most common techniques webmasters employ to improve link popularity. Visit my blog to get a free ebook on effective SEO strategies, and how you can improve link popularity with some of the best and most affordable automated software.
Saturday, November 3, 2007
Don’t Nest Your Pages Too Deeply
When Google crawls your site, it typically starts at the home page and then follows each link on the page to all your other pages. Google finds your home page in turn from following a link on another website that points to your site.
Google seems to attach more importance to files that are closer to the root folder on your server - the folder on your Web server where the home page file is located.
Some web designers however may create multiple folders and subfolders on the server for ease in maintaining lots of files.
Google may not value pages located in subfolders as strongly as files located in the root folder. In general, Google doesn’t like to index pages that are more than about three folder levels deep. Ideally, all pages should live in the same folder as your home page or at most be one level deep.
Google seems to attach more importance to files that are closer to the root folder on your server - the folder on your Web server where the home page file is located.
Some web designers however may create multiple folders and subfolders on the server for ease in maintaining lots of files.
Google may not value pages located in subfolders as strongly as files located in the root folder. In general, Google doesn’t like to index pages that are more than about three folder levels deep. Ideally, all pages should live in the same folder as your home page or at most be one level deep.
Wednesday, October 31, 2007
General Keyword Strategy
When you have your list of best and most important keyword phrases, here is the general strategy of how to use them on your web pages. Exactly how to optimize your use of keywords on your web pages is the subject of the next section.
The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases.
Each page should include your Primary Keyword Phrase. Your home page should also contain your best Secondary Keyword Phrase. Each product, service, or content page should also contain the best specific variation to your Primary Keyword Phrase.
Because your home page is generally the one that gets the highest ranking, and is linked to most from other sites, you need to p lace special emphasis on the use of your Primary Keyword Phrase there. Your home page will then link to other pages on your site that contain (and are optimized for) your other, more specific, keyword phrases.
The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases.
Each page should include your Primary Keyword Phrase. Your home page should also contain your best Secondary Keyword Phrase. Each product, service, or content page should also contain the best specific variation to your Primary Keyword Phrase.
Because your home page is generally the one that gets the highest ranking, and is linked to most from other sites, you need to p lace special emphasis on the use of your Primary Keyword Phrase there. Your home page will then link to other pages on your site that contain (and are optimized for) your other, more specific, keyword phrases.
Sunday, October 28, 2007
Specialized Keyword Phrases Convert Better
The more specialized or targeted your keyword phrase is, the more targeted your audience, the more qualified the potential traffic, and hence the greater the potential sales conversion rate will be on your site. Do not discount keywords just because KeywordDiscovery or WordTracker shows a low traffic value - singly they may not bring much traffic but collectively they can. A large percentage of search is very targeted and specific using multiple words – this is the vaunted Long Tail.
Don’t try to rank highly on one-word and even competitive 2-word phrases - instead try 3, 4 and 5-word phrases. These are MUCH easier to rank well for because the majority of your competitors are all chasing the same generic words and aren't thinking about digging deeper. One easy way to get more specific is to put a geographic modifier in the keyword phrase (if applicable to you). If you are a veterinarian in Seattle for example, stop trying to optimize for the competitive Veterinary clinics phrase and instead try for Seattle veterinary clinics since your business is confined to that geographical area anyway.
Put another way, focus on depth, not breadth on your site.
Don’t try to rank highly on one-word and even competitive 2-word phrases - instead try 3, 4 and 5-word phrases. These are MUCH easier to rank well for because the majority of your competitors are all chasing the same generic words and aren't thinking about digging deeper. One easy way to get more specific is to put a geographic modifier in the keyword phrase (if applicable to you). If you are a veterinarian in Seattle for example, stop trying to optimize for the competitive Veterinary clinics phrase and instead try for Seattle veterinary clinics since your business is confined to that geographical area anyway.
Put another way, focus on depth, not breadth on your site.
What are your Secondary Keyword Phrases?
After using Keyword Discovery or WordTracker, you should have a list of phrases that do not have as high of a search (traffic) number as your Primary Keyword Phrase but are nonetheless also relevant. These are your Secondary Keyword Phrases that,
while also highly relevant to your website or business, are not searched on as
frequently as your Primary Keyword Phrase.
Using the example above, here are some Secondary Keyword Phrases for House
plans :
Secondary Keyword Phrases: Home plans
home designs
Houseplans
Secondary Keyword Phrases should also be used on your site, just not as frequently
as your Primary Keyword Phrase.
while also highly relevant to your website or business, are not searched on as
frequently as your Primary Keyword Phrase.
Using the example above, here are some Secondary Keyword Phrases for House
plans :
Secondary Keyword Phrases: Home plans
home designs
Houseplans
Secondary Keyword Phrases should also be used on your site, just not as frequently
as your Primary Keyword Phrase.
Saturday, October 27, 2007
What is your Primary Keyword Phrase?
After using Keyword Discovery or Word Tracker, you should have a great list of keyword phrases. Ideally, you have a single keyword phrase that sticks out from the rest that best represents the category of service, product, or information your website provides. This is your Primary Keyword Phrase and is the one phrase that will be included on all your web pages, particularly on your home page.
In general, this will be your most generic and most competitive phrase, thus it will also be the most difficult to rank well for.
In general, this will be your most generic and most competitive phrase, thus it will also be the most difficult to rank well for.
Future of SEO
Search Engine Optimization has great scope & future. All SEO Companies have a dedicated team of experienced Search engine optimization experts, Linking Experts, SEO content Writers, Designers and Search Engine friendly web developers that help you to gain maximum out of your interactive internet marketing campaign. Each search engine optimization experts has huge experience in the SEO industry, and well operational to switch any kind of interactive marketing projects.
Monday, October 22, 2007
Domain Name Length : Does it Effect SEO?
As long as the words have some marketing value to the selected keywords, it doesn't matter at all in fact, sometimes it will helps with being more relevant with the description, tags, and content.
Deep links : Hurdles For Homepages
Every page has its unique Identity, If you keep on building links for the homepage, you can see that in ranks, but if nothing is done for the inner pages they might not appear..
No effect as such on the homepage, but the Individual PR and SERPS of the inner pages would be no where to be seen on google.
Advice :
Do linkbuilding for all the pages... to have a world wide growth of your site.
No effect as such on the homepage, but the Individual PR and SERPS of the inner pages would be no where to be seen on google.
Advice :
Do linkbuilding for all the pages... to have a world wide growth of your site.
Thursday, October 18, 2007
5 Decisive Factors To Get Your Site Crawled
1. Make sure that your robots.txt allows spiders to crawl your site.
First of all, the search engines’ spiders will not be able to crawl your site if you do not allow them to do so. You may allow them (and I mean every single search engine!) to crawl your site by replacing everything in your robots.txt file with the one below.
User-agent:
Disallow:
2. Submit a sitemap.
A sitemap is an overview document which shows how the pages of a site are linked together. Sitemaps can help the surfers of the site to find what they’re looking for. It can also help the search engines to index EVERY page that is in the sitemap, so if you submit your sitemap to the search engines, you’re helping the spiders crawl your site!
If you do not know how to create a sitemap by yourself, use a sitemap generator like this one. When you’re ready to submit your sitemap, start by submitting it to Google. :)
3. Build content frequently.
When you build content, the search engines will index it as soon as the can. If you publish pages frequently, the spiders will notice it and they will crawl your site more often! Build and publish your content as often as you can and you will see that the SEs will be visiting your site to update their indices.
4. Build backlinks!
As you may know, the spiders crawl every page that they “discover”. Let’s say they’re currently crawling a site, and it has a link to yours. They will crawl all the pages that the site links to, so they will also be able to crawl yours! If you have a lot of backlinks, the spiders will be able to know about your site in no time.
5. Be certain that your site is properly “organized”.
If you have lots of pages but your main page doesn’t link to them, chances are that the search engine crawlers will not be able to index them. Make sure that you link to each and every page that you have published so that the crawlers (or spiders) may be able to find them. Also keep in mind that broken links are definitely no-nos, so you should always double-check your links for misspellings and all those stuff that can make your links broken.
source
First of all, the search engines’ spiders will not be able to crawl your site if you do not allow them to do so. You may allow them (and I mean every single search engine!) to crawl your site by replacing everything in your robots.txt file with the one below.
User-agent:
Disallow:
2. Submit a sitemap.
A sitemap is an overview document which shows how the pages of a site are linked together. Sitemaps can help the surfers of the site to find what they’re looking for. It can also help the search engines to index EVERY page that is in the sitemap, so if you submit your sitemap to the search engines, you’re helping the spiders crawl your site!
If you do not know how to create a sitemap by yourself, use a sitemap generator like this one. When you’re ready to submit your sitemap, start by submitting it to Google. :)
3. Build content frequently.
When you build content, the search engines will index it as soon as the can. If you publish pages frequently, the spiders will notice it and they will crawl your site more often! Build and publish your content as often as you can and you will see that the SEs will be visiting your site to update their indices.
4. Build backlinks!
As you may know, the spiders crawl every page that they “discover”. Let’s say they’re currently crawling a site, and it has a link to yours. They will crawl all the pages that the site links to, so they will also be able to crawl yours! If you have a lot of backlinks, the spiders will be able to know about your site in no time.
5. Be certain that your site is properly “organized”.
If you have lots of pages but your main page doesn’t link to them, chances are that the search engine crawlers will not be able to index them. Make sure that you link to each and every page that you have published so that the crawlers (or spiders) may be able to find them. Also keep in mind that broken links are definitely no-nos, so you should always double-check your links for misspellings and all those stuff that can make your links broken.
source
Crucial Ways Of Making Links
This post is a quick glance at the summary of some crucial factors to get quick links:
1.
Register with search directories. The Open Directory Project, and specialty
directories, are not only important in their own part, but often
also provide links that other search engines.
2.
Use link-building software and services. Try making use of link-exchange program
or service to speed up the linking process.
1.
Register with search directories. The Open Directory Project, and specialty
directories, are not only important in their own part, but often
also provide links that other search engines.
2.
Use link-building software and services. Try making use of link-exchange program
or service to speed up the linking process.
Wednesday, October 17, 2007
Best Way Of Indexing Images
1.
For an Optimal image one should prefer a smaller size file which shall take less time for loading, I would recommend .Gif and .Jpg file extensions.
2.
Avoid .png format.
3.
For an indexable image one should use both the Title & the Alt attribute...
For an Optimal image one should prefer a smaller size file which shall take less time for loading, I would recommend .Gif and .Jpg file extensions.
2.
Avoid .png format.
3.
For an indexable image one should use both the Title & the Alt attribute...
Tuesday, October 16, 2007
Significance. Of Domain Name
Keywords in the domain name are benificial, however, they are not so crucial. It gives a boost to your ranking, but you still need onpage and offpage seo optimization.
The Importance of Google !!
So why a special guide just on Google? Aren’t there hundreds of search engines out there that need to be worried about? There are many other search engines, but Google is the most prominent, most used, and most important of them all.
Google also currently provides search results to other partner search engines and directories. This means a number 1 ranking on Google will most likely land you a number 1 ranking on these partner sites as well! I say likely because the partner sites tend to blend their results a little bit so the rankings across the partners may not be exact.
Specifically, a number 1 ranking on Google for a specific search term also means a number 1 ranking on AOL, Netscape, Earthlink, CompuServe, Lycos, iWon.com, Go.com and AT&T Worldnet!
With its partners included , Google alone is responsible for powering over 70% of all search engine traffic to websites.
Clearly, Google is where you need to focus your website promotion efforts first. After you have applied the techniques discussed, have monitored your results, and then refined your efforts over time, you should start seeing dramatic results. The two other major search engines of importance – Yahoo and MSN Search, look for the same things as Google in terms of ranking sites. So if you get it right for Google, you have also gotten it right in general for the other search engines!
Google also currently provides search results to other partner search engines and directories. This means a number 1 ranking on Google will most likely land you a number 1 ranking on these partner sites as well! I say likely because the partner sites tend to blend their results a little bit so the rankings across the partners may not be exact.
Specifically, a number 1 ranking on Google for a specific search term also means a number 1 ranking on AOL, Netscape, Earthlink, CompuServe, Lycos, iWon.com, Go.com and AT&T Worldnet!
With its partners included , Google alone is responsible for powering over 70% of all search engine traffic to websites.
Clearly, Google is where you need to focus your website promotion efforts first. After you have applied the techniques discussed, have monitored your results, and then refined your efforts over time, you should start seeing dramatic results. The two other major search engines of importance – Yahoo and MSN Search, look for the same things as Google in terms of ranking sites. So if you get it right for Google, you have also gotten it right in general for the other search engines!
Monday, October 15, 2007
How Google Works ??
Google, like other search engines, uses automated software to read, analyze,compare, and rank your web pages. So you need to know what elements and factors Google cares about, and how important these factors are in relation to each other.
This is an important concept: Google uses automated software that looks at code and text, not human beings. This means the visual elements of your website that may matter to you – like layout, color, animation, Flash, and other graphics, are ignored by Google. The Google search engine is like a blind person reading a book in Braille – anything that is graphical, spatial, or visual in nature is simply not seen.
This is an important concept: Google uses automated software that looks at code and text, not human beings. This means the visual elements of your website that may matter to you – like layout, color, animation, Flash, and other graphics, are ignored by Google. The Google search engine is like a blind person reading a book in Braille – anything that is graphical, spatial, or visual in nature is simply not seen.
What Is a Ranking?
A ranking on a search engine is a web page’s listing and relative placement on a results page (known as a SERP) for a certain search query. As an example, if you type house plans into the search box at Google, you will get those listings displayed (10 listings per page by default) that Google deems most relevant to the search phrase house plans, sorted in order of relative importance.
The most relevant and most important web pages are listed in descending order.For Google, page relevancy is dependent on how well a web page matches a specific word search. Page importance on the other hand is dependent on the quality and quantity of links that point to your web page from other websites. The concept of link quality is important and will be discussed in a later chapter.
If your site does not appear in the top 20 for your most important keywords (search terms), you might as well forget getting much traffic from Google or from any other search engine. Because many people never go past the first page for a search result, you really need to be in the top 10.
The most relevant and most important web pages are listed in descending order.For Google, page relevancy is dependent on how well a web page matches a specific word search. Page importance on the other hand is dependent on the quality and quantity of links that point to your web page from other websites. The concept of link quality is important and will be discussed in a later chapter.
If your site does not appear in the top 20 for your most important keywords (search terms), you might as well forget getting much traffic from Google or from any other search engine. Because many people never go past the first page for a search result, you really need to be in the top 10.
Thursday, October 11, 2007
Back Bone Of Seo
Rank, ranking: a website’s actual position in the free (unpaid) section of a search engine results page for a search term. It is meaningless to speak of website rank without specifying what search word or phrase you are ranked for. When someone says to you my website is number 1 on Google , you need to ask ok, but for which search term?
PageRank: Google’s patented system for specifying a web page’s importance, PageRank (PR) is a single, albeit important, factor that influences ranking. Many people confuse a page’s rank (what position they are on a search results page) with a page’s PageRank (PR) value. They are totally separate.
Keywords: Keywords for those words and phrases that define what a web page is all about. When someone enters a search term or phrase into Google, Google tries to find those web pages that match the search phrase best. Some people confuse keywords with the META keywords tag. They are not the same thing.
Page title: The title of a web page is the text contained between the "TITLE" tags at the beginning of an HTML file and is displayed in the top bar of a browser. It is not the first heading of a web page or any other large text that may be displayed at the top of a web page. This is an important distinction to know.
On-page factors: SEO factors influencing ranks that are associated with elements on YOUR website, such as content, title tags, navigation links and code.
Off-page factors: SEO factors influencing ranks that are associated with elements on OTHER websites, primarily links that point to your website.
PageRank: Google’s patented system for specifying a web page’s importance, PageRank (PR) is a single, albeit important, factor that influences ranking. Many people confuse a page’s rank (what position they are on a search results page) with a page’s PageRank (PR) value. They are totally separate.
Keywords: Keywords for those words and phrases that define what a web page is all about. When someone enters a search term or phrase into Google, Google tries to find those web pages that match the search phrase best. Some people confuse keywords with the META keywords tag. They are not the same thing.
Page title: The title of a web page is the text contained between the "TITLE" tags at the beginning of an HTML file and is displayed in the top bar of a browser. It is not the first heading of a web page or any other large text that may be displayed at the top of a web page. This is an important distinction to know.
On-page factors: SEO factors influencing ranks that are associated with elements on YOUR website, such as content, title tags, navigation links and code.
Off-page factors: SEO factors influencing ranks that are associated with elements on OTHER websites, primarily links that point to your website.
Amount Of Content To Have Per Page?
With the exception of a select few documents that search engines consider to be of exceptional importance, web pages greater than 150K in size are typically not fully cached. This is done to reduce index size, bandwidth, and load on the servers, and is important to anyone building pages with exceptionally large amounts of content. If it's important that every word and phrase be spidered and indexed, keeping file size under 150K is highly recommended. As with any online endeavor, smaller file size also means faster download speed for users - a worthy metric in its own right.
SEO FAQS
1. Do nofollow links count for PR?
Ans:
No. The nofollow links do not give PR juice or link juice..
2. Which is better: subdomain.domain.com or domain.com/page?
Ans:
Subdomains are treated as new domains, so if you're making a page as a part of the site, domain.com/page is better. If you want it to be treated as a separate site, use subdomain.domain.com
3. Which is SEO friendly: domain.com/?p=221 or domain.com/great-information?
Ans:
The 2nd one is SEO friendly since the SEs can determine what the page is about...
Source:
DotNetNuke Development
offshore development center is well known by its professional approach to DNN outsourcing.
software development companies - An offshore software development company in India offering a wide range of services including business and knowledge process outsourcing, onsite technical consulting, customized software applications and product lifecycle management plz add it as soon as possible.
Internet Services
Ans:
No. The nofollow links do not give PR juice or link juice..
2. Which is better: subdomain.domain.com or domain.com/page?
Ans:
Subdomains are treated as new domains, so if you're making a page as a part of the site, domain.com/page is better. If you want it to be treated as a separate site, use subdomain.domain.com
3. Which is SEO friendly: domain.com/?p=221 or domain.com/great-information?
Ans:
The 2nd one is SEO friendly since the SEs can determine what the page is about...
Source:
DotNetNuke Development
offshore development center is well known by its professional approach to DNN outsourcing.
software development companies - An offshore software development company in India offering a wide range of services including business and knowledge process outsourcing, onsite technical consulting, customized software applications and product lifecycle management plz add it as soon as possible.
Internet Services
Important Resourses For SEO Promotion
General SEO
Search engine optimization from
http://en.wikipedia.org/wiki/Search_engine_optimization
SEO Tutorial from
http://www.webconfs.com/seo-tutorial/
136 free SEO tools list from
http://www.seocompany.ca/tool/seo-tools.html
SEO for Newbies from
http://www.tlmarketing.net/2007/08/28/seo-for-newbies/
Get Indexed by Google in Less than 24 hours from http://www.tw3o.com/get-indexed-by-google-in-less-than-24-hours/
Proof You Can Gain Additional Rankings And Build Relevant Links With Google News from http://www.97thfloor.com/blog/proof-you-can-gain-additional-rankings-and-build-relevant-links-with-google-news/
Why SEO is important for your website from http://www.seoworkers.com/seo-articles-tutorials/search-engine-optimization.html
SEO for blogs
Search Engine Optimization for Blogs from
http://www.blog-maniac.com/blog-seo.htm
MovableType SEO from
http://www.profitpapers.com/dev/movabletype-seo.php
SEO Guide: How to Optimize a Wordpress Blog from http://www.tw3o.com/seo-guide-how-to-optimize-a-wordpress-blog/
6 Ways to Optimize your blog from http://www.seotier.com/122/6-ways-to-optimize-your-blog/
Link development
DirectoryCritic.com (dir submissions)
List of free SEO friendly directories from http://www.directorymaximizer.com/seo-friendly-directories.php
The Big List of Link Building Tactics from http://www.tw3o.com/the-big-list-of-link-building-tactics/
The Importance of Backlinks from
http://www.webconfs.com/importance-of-backlinks-article-5.php
Relevant Keywords as Your Anchor Text from http://www.tw3o.com/relevant-keywords-as-your-anchor-text/
Search engine optimization from
http://en.wikipedia.org/wiki/Search_engine_optimization
SEO Tutorial from
http://www.webconfs.com/seo-tutorial/
136 free SEO tools list from
http://www.seocompany.ca/tool/seo-tools.html
SEO for Newbies from
http://www.tlmarketing.net/2007/08/28/seo-for-newbies/
Get Indexed by Google in Less than 24 hours from http://www.tw3o.com/get-indexed-by-google-in-less-than-24-hours/
Proof You Can Gain Additional Rankings And Build Relevant Links With Google News from http://www.97thfloor.com/blog/proof-you-can-gain-additional-rankings-and-build-relevant-links-with-google-news/
Why SEO is important for your website from http://www.seoworkers.com/seo-articles-tutorials/search-engine-optimization.html
SEO for blogs
Search Engine Optimization for Blogs from
http://www.blog-maniac.com/blog-seo.htm
MovableType SEO from
http://www.profitpapers.com/dev/movabletype-seo.php
SEO Guide: How to Optimize a Wordpress Blog from http://www.tw3o.com/seo-guide-how-to-optimize-a-wordpress-blog/
6 Ways to Optimize your blog from http://www.seotier.com/122/6-ways-to-optimize-your-blog/
Link development
DirectoryCritic.com (dir submissions)
List of free SEO friendly directories from http://www.directorymaximizer.com/seo-friendly-directories.php
The Big List of Link Building Tactics from http://www.tw3o.com/the-big-list-of-link-building-tactics/
The Importance of Backlinks from
http://www.webconfs.com/importance-of-backlinks-article-5.php
Relevant Keywords as Your Anchor Text from http://www.tw3o.com/relevant-keywords-as-your-anchor-text/
Wednesday, October 10, 2007
Instant Blog Indexing In Google
Hey surfers!! are you looking for some special tips to make sure that your site is ready to be ranked well in a special keyword well, you are in the right place and in the right time get ready for Seo and start making money online!
In this post i will give you some special tips and tricks that will make sure that your blog is ready for keyword optimization.
1- Make sure your primary keyword is listed in the meta keywords and the meta tags.
2- Add your primary keyword in your blog title.
3. Be sure to double check that your keyword is listed in your blog description.
4. Try to use your primary keyword in your post title and your secondary keyword in your post.
5- Make sure to Bold your keywords at least once in your post this helps search engines to know that this keyword is important.
6. Add your keywords in your alt tags this helps alot!
In this post i will give you some special tips and tricks that will make sure that your blog is ready for keyword optimization.
1- Make sure your primary keyword is listed in the meta keywords and the meta tags.
2- Add your primary keyword in your blog title.
3. Be sure to double check that your keyword is listed in your blog description.
4. Try to use your primary keyword in your post title and your secondary keyword in your post.
5- Make sure to Bold your keywords at least once in your post this helps search engines to know that this keyword is important.
6. Add your keywords in your alt tags this helps alot!
Ever heard of IP Tracker ?
http://www.ip-report.com/index.php
This is the tool you can use to check out the ip addresses of the sites where have you got links..
And if your sites are linked from more than two sites with same ip addresses ..the rest of your links after that will not get any benefit.. or in simple words they will be worth less in the field of your sites SEO future.
This is the tool you can use to check out the ip addresses of the sites where have you got links..
And if your sites are linked from more than two sites with same ip addresses ..the rest of your links after that will not get any benefit.. or in simple words they will be worth less in the field of your sites SEO future.
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