General Keyword Strategy

When you have your list of best and most important keyword phrases, here is the general strategy of how to use them on your web pages. Exactly how to optimize your use of keywords on your web pages is the subject of the next section.

The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases.

Each page should include your Primary Keyword Phrase. Your home page should also contain your best Secondary Keyword Phrase. Each product, service, or content page should also contain the best specific variation to your Primary Keyword Phrase.

Because your home page is generally the one that gets the highest ranking, and is linked to most from other sites, you need to p lace special emphasis on the use of your Primary Keyword Phrase there. Your home page will then link to other pages on your site that contain (and are optimized for) your other, more specific, keyword phrases.