After using Keyword Discovery or Word Tracker, you should have a great list of keyword phrases. Ideally, you have a single keyword phrase that sticks out from the rest that best represents the category of service, product, or information your website provides. This is your Primary Keyword Phrase and is the one phrase that will be included on all your web pages, particularly on your home page.
In general, this will be your most generic and most competitive phrase, thus it will also be the most difficult to rank well for.
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