Following tips will help a web designer to build a web site search engine friendly, rest of the web promotion part will be taken cared by an seo experts
(1)Optimize images to increase loading speed.
(2)Design a content based layout.
(3)Create static navigation links both header and footer.
(4)Add content to web pages inside p tag avoid br tag.
(5)Minimize table especially nested tables.
(6)Replace div for tables.
(7)Avoid Java script.
(8)Use H Tags like h1…h6 for placing Keywords example like service name and products.
(9)Create file name related to web page example web-design-uk.html and avoid keeping page name as web1.html, web2.html etc.
(10)Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> Web design.
(11)Add alt tags related to images.
(12)Avoid creating under construction or coming soon page.
(13)Avoid using frames.
(14)Validate web page for W3c to avoid html code error.
(15)Add sitemap for website.
Wednesday, November 21, 2007
Wednesday, November 14, 2007
Best Website Promotion - Tips on How to Better Promote a Site
With the overwhelming number of web sites that are competing with one another in getting enough traffic, thinking about how you can effectively promote your site is becoming a stressful idea. The competition to sell a product is very tough, but the idea of how to effectively promote becomes even tougher. To resolve this dilemma, I have included on this some useful tips that you may want to employ in promoting your website.
• Seek help with other sites by submitting your site to directories and search engines. Search engines are your primary aids to make your own site become visible to net users. It is these search engines that allows for your site to be prioritized in the search results. Therefore, you have to ensure that your site gets to the search engine if you want to have visibility on the net.
• Make sure that your website is offering good, relevant, and exceptionally unique contents. We all know that net users are after at getting relevant information when they surf the net. If your site is able to provide all the information needed by a net user, he will most likely be bookmarking your site for future need.
• You can also publish and submit article materials to potential publishing sites. Just make sure that when you submit the article to these publishers, you are immediately incorporating your site address on any part of the article. This will most likely be your ticket to getting possible traffic from prospective clients.
• Seek help with other sites by submitting your site to directories and search engines. Search engines are your primary aids to make your own site become visible to net users. It is these search engines that allows for your site to be prioritized in the search results. Therefore, you have to ensure that your site gets to the search engine if you want to have visibility on the net.
• Make sure that your website is offering good, relevant, and exceptionally unique contents. We all know that net users are after at getting relevant information when they surf the net. If your site is able to provide all the information needed by a net user, he will most likely be bookmarking your site for future need.
• You can also publish and submit article materials to potential publishing sites. Just make sure that when you submit the article to these publishers, you are immediately incorporating your site address on any part of the article. This will most likely be your ticket to getting possible traffic from prospective clients.
Tuesday, November 13, 2007
How To Improve Link Popularity And Get A Traffic Boost Rapidly
Improve link popularity of your website with some of the tips many successful webmasters are employing today to rank high in the search engines. Ever since the evolution of search engines to focus more on content and link popularity, two key components of good SEO practices, webmasters who are not paying attention to produce good and unique content and improve link popularity are lagging behind those who are.
Here are some helpful SEO tips to help you improve link popularity of your website quickly.
1. Provide Good Informational Content On Your Website To Improve Link Popularity
No one wants to link to a website with lousy content. Pack your website with unique and interesting reads so that a potential link partner would not hesitate to link to you. Another advantage of doing so is to establish your website as an authority or at the bare minimum a good source of information. Webmasters understand the value of linking to similar-themed websites that offers relevant useful content to their readers.
2. Submit Articles
Article submission should be part of your SEO strategy to improve link popularity. There are tons of benefits in submitting articles to article directories. Most of the article directories have high Google Page Rank (PR), and when your article is listed in these directories, your website gets a boost due to the transference of PR since your website link is found in the author resource box. An article indexed in the search engine is an extra link to you. Just envisage having many article directories displaying your articles and of course web links, which would mean many one-way backlinks with the exact anchor text containing your targeted keywords. It is difficult not to improve link popularity. And the best part is article submission is free.
3. Submit URL to Web Directories
Web directories are great places to submit your URLs to. Consider them as huge online directories. There are free or paid web directories. Free directories normally expect a reciprocal link to them as a way to compensate them for their services. Paid web directories normally either charges a flat one-time fee or monthly or even yearly fees. The benefit of listing your website here is you get to post your website under any specific category you want. This is important as search engines pay attention to the relevancy and quality of the link neighborhood. A good directory with high PR and proper categorization would significantly improve link popularity.
4. Link Exchanges
Webmasters in the infancy stage of the internet have gotten used to email fellow webmasters to trade links. Many still do so today because of the value in it. Nowadays, there are many free link exchange services with a paid option that facilitate the process between webmasters. Their membership interface can be pretty simple to use. Very often, in the paid version of these link services, the process of obtaining links for your website is automated, making it hands-free for webmasters. Simultaneously, they do not require you to trade links with other websites. So it can be an efficient way to improve link popularity. The only catch is these services run on a monthly subscription payment model for a limited number of websites, perhaps one or two so it can be a financial burden to webmasters who own many websites.
These are the most common techniques webmasters employ to improve link popularity. Visit my blog to get a free ebook on effective SEO strategies, and how you can improve link popularity with some of the best and most affordable automated software.
Here are some helpful SEO tips to help you improve link popularity of your website quickly.
1. Provide Good Informational Content On Your Website To Improve Link Popularity
No one wants to link to a website with lousy content. Pack your website with unique and interesting reads so that a potential link partner would not hesitate to link to you. Another advantage of doing so is to establish your website as an authority or at the bare minimum a good source of information. Webmasters understand the value of linking to similar-themed websites that offers relevant useful content to their readers.
2. Submit Articles
Article submission should be part of your SEO strategy to improve link popularity. There are tons of benefits in submitting articles to article directories. Most of the article directories have high Google Page Rank (PR), and when your article is listed in these directories, your website gets a boost due to the transference of PR since your website link is found in the author resource box. An article indexed in the search engine is an extra link to you. Just envisage having many article directories displaying your articles and of course web links, which would mean many one-way backlinks with the exact anchor text containing your targeted keywords. It is difficult not to improve link popularity. And the best part is article submission is free.
3. Submit URL to Web Directories
Web directories are great places to submit your URLs to. Consider them as huge online directories. There are free or paid web directories. Free directories normally expect a reciprocal link to them as a way to compensate them for their services. Paid web directories normally either charges a flat one-time fee or monthly or even yearly fees. The benefit of listing your website here is you get to post your website under any specific category you want. This is important as search engines pay attention to the relevancy and quality of the link neighborhood. A good directory with high PR and proper categorization would significantly improve link popularity.
4. Link Exchanges
Webmasters in the infancy stage of the internet have gotten used to email fellow webmasters to trade links. Many still do so today because of the value in it. Nowadays, there are many free link exchange services with a paid option that facilitate the process between webmasters. Their membership interface can be pretty simple to use. Very often, in the paid version of these link services, the process of obtaining links for your website is automated, making it hands-free for webmasters. Simultaneously, they do not require you to trade links with other websites. So it can be an efficient way to improve link popularity. The only catch is these services run on a monthly subscription payment model for a limited number of websites, perhaps one or two so it can be a financial burden to webmasters who own many websites.
These are the most common techniques webmasters employ to improve link popularity. Visit my blog to get a free ebook on effective SEO strategies, and how you can improve link popularity with some of the best and most affordable automated software.
Saturday, November 3, 2007
Don’t Nest Your Pages Too Deeply
When Google crawls your site, it typically starts at the home page and then follows each link on the page to all your other pages. Google finds your home page in turn from following a link on another website that points to your site.
Google seems to attach more importance to files that are closer to the root folder on your server - the folder on your Web server where the home page file is located.
Some web designers however may create multiple folders and subfolders on the server for ease in maintaining lots of files.
Google may not value pages located in subfolders as strongly as files located in the root folder. In general, Google doesn’t like to index pages that are more than about three folder levels deep. Ideally, all pages should live in the same folder as your home page or at most be one level deep.
Google seems to attach more importance to files that are closer to the root folder on your server - the folder on your Web server where the home page file is located.
Some web designers however may create multiple folders and subfolders on the server for ease in maintaining lots of files.
Google may not value pages located in subfolders as strongly as files located in the root folder. In general, Google doesn’t like to index pages that are more than about three folder levels deep. Ideally, all pages should live in the same folder as your home page or at most be one level deep.
Wednesday, October 31, 2007
General Keyword Strategy
When you have your list of best and most important keyword phrases, here is the general strategy of how to use them on your web pages. Exactly how to optimize your use of keywords on your web pages is the subject of the next section.
The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases.
Each page should include your Primary Keyword Phrase. Your home page should also contain your best Secondary Keyword Phrase. Each product, service, or content page should also contain the best specific variation to your Primary Keyword Phrase.
Because your home page is generally the one that gets the highest ranking, and is linked to most from other sites, you need to p lace special emphasis on the use of your Primary Keyword Phrase there. Your home page will then link to other pages on your site that contain (and are optimized for) your other, more specific, keyword phrases.
The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases.
Each page should include your Primary Keyword Phrase. Your home page should also contain your best Secondary Keyword Phrase. Each product, service, or content page should also contain the best specific variation to your Primary Keyword Phrase.
Because your home page is generally the one that gets the highest ranking, and is linked to most from other sites, you need to p lace special emphasis on the use of your Primary Keyword Phrase there. Your home page will then link to other pages on your site that contain (and are optimized for) your other, more specific, keyword phrases.
Sunday, October 28, 2007
Specialized Keyword Phrases Convert Better
The more specialized or targeted your keyword phrase is, the more targeted your audience, the more qualified the potential traffic, and hence the greater the potential sales conversion rate will be on your site. Do not discount keywords just because KeywordDiscovery or WordTracker shows a low traffic value - singly they may not bring much traffic but collectively they can. A large percentage of search is very targeted and specific using multiple words – this is the vaunted Long Tail.
Don’t try to rank highly on one-word and even competitive 2-word phrases - instead try 3, 4 and 5-word phrases. These are MUCH easier to rank well for because the majority of your competitors are all chasing the same generic words and aren't thinking about digging deeper. One easy way to get more specific is to put a geographic modifier in the keyword phrase (if applicable to you). If you are a veterinarian in Seattle for example, stop trying to optimize for the competitive Veterinary clinics phrase and instead try for Seattle veterinary clinics since your business is confined to that geographical area anyway.
Put another way, focus on depth, not breadth on your site.
Don’t try to rank highly on one-word and even competitive 2-word phrases - instead try 3, 4 and 5-word phrases. These are MUCH easier to rank well for because the majority of your competitors are all chasing the same generic words and aren't thinking about digging deeper. One easy way to get more specific is to put a geographic modifier in the keyword phrase (if applicable to you). If you are a veterinarian in Seattle for example, stop trying to optimize for the competitive Veterinary clinics phrase and instead try for Seattle veterinary clinics since your business is confined to that geographical area anyway.
Put another way, focus on depth, not breadth on your site.
What are your Secondary Keyword Phrases?
After using Keyword Discovery or WordTracker, you should have a list of phrases that do not have as high of a search (traffic) number as your Primary Keyword Phrase but are nonetheless also relevant. These are your Secondary Keyword Phrases that,
while also highly relevant to your website or business, are not searched on as
frequently as your Primary Keyword Phrase.
Using the example above, here are some Secondary Keyword Phrases for House
plans :
Secondary Keyword Phrases: Home plans
home designs
Houseplans
Secondary Keyword Phrases should also be used on your site, just not as frequently
as your Primary Keyword Phrase.
while also highly relevant to your website or business, are not searched on as
frequently as your Primary Keyword Phrase.
Using the example above, here are some Secondary Keyword Phrases for House
plans :
Secondary Keyword Phrases: Home plans
home designs
Houseplans
Secondary Keyword Phrases should also be used on your site, just not as frequently
as your Primary Keyword Phrase.
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